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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (Hardcover)

by Thorsten Hennig-Thurau (Editor), Ursula Hansen (Editor) "Sixteen years have passed since the relationship marketing concept was first mentioned in the literature, by Berry (1983), and the concept is still en vogue,..." (more)
Key Phrases: relationship marketing success, relational offers, effective complaint management, Journal of Marketing, New York, Harvard Business Review (more...)

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