The Mind of the Customer by Richard Hodge  (10)
$19.77
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Editorial Reviews
Review
"A winner! Fresh new perspectives on the age-old challenge of attracting and retaining customers." -- Barry Shuler Senior Vice-President, IR Strategy & Planning, Marriott International
Product Description
From the backcover Practical, proven ways to make customer relationship management (CRM) profitable. Filled with real-world insights and examples from leading management consultants, and written by an expert in the field, The Relationship-Based Enterprise presents a comprehensive view and coneptual roadmap to help you navigate and profit from this emerging and lucrative area.
See all Editorial Reviews
"A winner! Fresh new perspectives on the age-old challenge of attracting and retaining customers." -- Barry Shuler Senior Vice-President, IR Strategy & Planning, Marriott International
Product Description
From the backcover Practical, proven ways to make customer relationship management (CRM) profitable. Filled with real-world insights and examples from leading management consultants, and written by an expert in the field, The Relationship-Based Enterprise presents a comprehensive view and coneptual roadmap to help you navigate and profit from this emerging and lucrative area.
See all Editorial Reviews
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