Your organization may have a collection of Internet resources that rake in customer information by the basketful, but to realize a real return on the investment, you need a way to store, organize, and analyze that raw information, and then act upon the analysis. Web Data Warehousing and Knowledge Management is a great orientation to the capabilities of data warehousing technologies.
Rob Mattison cuts through the hype that surrounds data warehousing and data analysis; he explores the software tools that provide the ability--IQ and Aperio--and he reviews IBM's various data mining tools. This book--particularly the section on Online Analytical Processing [OLAP] reports--cries out for information on putting Extensible Markup Language (XML) to work in data warehouse applications. But that's a small shortcoming. If you're working on a Web-centric data warehouse, or even thinking about one, you'll absorb the information here in a flash. --David Wall
Product Description
Hot topic in the industry--Web sites, intranets, and extranets are the new suppliers to data warehouses. Companies have found that the Web is a great source for data about consumers and business partners, and they are scrambling to hook their data warehouse to the Web. Oracle, Informix, and Sybase have rushed to rollout Web data warehouse packages. Best-selling author, Rob Mattison, explains the applications, architecture, and implementation issues of Web data warehousing. This book is about the tools that people use to find patterns within a database stored on the Internet which can be shared with suppliers, customers.
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