Product Description
Customer realationship management is one of the hottest topics in corporate America today. Projections for spending on Customer Relationship Management Systems is $5 billion by the year 2002. Most organizations have a great deal of trouble justifying their systems, this is a unique text that addresses the issue of justification and tracking performance.
About the Author
Glen Petersen is a consultant, speaker, and researcher in the Customer Relationship Managment Systems industry. He writes articles and is quoted in many publications. He is the author of High Impact Sales Automation: A Strategic Perspective which has also been translated into Japanese.
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Look Inside This Book
Citations
(learn more)
3
books
cite this book:
- Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne on page 310
- CRM Best Practices & Self-Assessment by Glen S. Petersen in Front Matter
- The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships by Kenneth Carlton Cooper in Back Matter