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1999 DM Review 100 Winners Responses

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SAS Institute
Dr. James H. Goodnight
Dr. James H. Goodnight
President and CEO

QUESTION:
"How does the e-commerce and e-business focus being adopted by corporations throughout the world impact the business intelligence and data warehousing market, your company and its products?"

Over 90 percent of IT organizations are now doing business over the Web. Being in the right place at the right time, however, doesn't necessarily convert to profits. The companies that learn to use the unique benefits of the Internet to better understand and serve their customers will be the first to show true success with this channel.

SAS Institute's position as an industry-leading, knowledge-based company makes us uniquely qualified to help customers reap maximum rewards from Web technology. We combine data warehousing with powerful data mining capabilities and flexible analytic solutions to enable e-intelligence and help e-businesses make faster and more profitable decisions. Innovators in industries as varied as financial, retail and telecommunications leverage SAS Institute's data warehousing and decision support solutions to exploit Web-based channels as never before.

Smart managers know they have to think beyond automating processes and learn to better understand their customers to increase revenues and profits. Companies increasingly realize that a meta data/data warehousing strategy is central to creating sustainable competitive advantage. Data warehousing technology makes one-to-one marketing via the Web possible because it consolidates, correlates and transforms data into customer intelligence. SAS software is integrated and scalable across platforms and supports all major methods for Web-enabled data warehousing and decision support. We bring together the best blend of technology and service in all of our solutions.

Industry analysts agree that organizations have only scratched the surface of the Web's potential. The depth of our analytical, data mining and e-intelligence solutions will help organizations improve the effectiveness and profitability of business processes and operations while strengthening customer relationships.

SAS Institute has always gone the extra mile to understand the business and industry issues that affect our customers. We are in an optimal position to combine this knowledge with precisely defined products and services to offer complete solutions that address e-business and e-commerce.



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