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Author Index David Menninger David Menninger oversees worldwide marketing activities as vice president of worldwide product management and marketing at Applix, Inc. He brings more than 20 years of industry experience to the position, most recently serving as chief marketing officer for ArsDigita in Cambridge, MA. Previously Menninger spent seven years in the business intelligence community as the Vice President of Product Marketing for Oracle's OLAP Products and Vice President of Product Management for Oracle's Data Mining Technologies. Prior to that, as technology evangelist for IRI Software, he helped educate the market about OLAP leading to Oracle's acquisition of the Express product line. Menninger also served on the OLAP Council, is a frequent speaker at industry trade shows, and has authored numerous articles for industry trade publications. You can contact him at dmenning@applix.com.   Other DM Review Content from this Author Operational Performance Management: The Next Step in Corporate Agility, Transparency and Predictability Article published on March 2006 in DM Direct Business Performance Management in Insurance: Taking the Risk Out of the Risk Business Article published on August 2005 in BI Report Analytics: The Gateway to Balanced Scorecarding Article published on January 2004 in BI Report

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