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Mark Madsen
Mark Madsen is an award-winning IT architect who has been working with technology for more years than he cares to divulge. He is a principal author of Clickstream Data Warehousing (Wiley, 2002) and currently teaches classes on ETL tool selection at The Data Warehouse Institute. For more information or to contact Madsen, visit

RELATED ARTICLESOther DM Review Content from this Author

Criteria for ETL Product Selection
Article published on October 2004 in DM Direct

Deciding to Buy or Build ETL for Your Data Warehouse
Article published on October 2004 in DM Review

Integrating Web-Based Clickstream Data into the Data Warehouse
Article published on August 2002 in DM Review

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