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Doran J. Levy
Doran Levy, Ph.D., is an internationally recognized expert in market segmentation. His work has focused on the application of segmentation to market strategy, product development and CRM. Levy and Carol Morgan are coauthors of the recently published book, Marketing to the Mindset of Boomers and their Elders. For more information, visit their Web site at www.attitudebase.com. Currently executive vice president of Strategic Directions Group, Inc., a strategic marketing company specializing in segmentation, Levy can be reached at dlevy@strategicdirectionsgroup.com.

RELATED ARTICLESOther DM Review Content from this Author

Segmentation:
The Marriage of Market Research and Database Marketing
Column published on January 2003 in DM Review

Segmentation:
Targeting the Mature Market
Column published on October 2002 in DM Review

Segmentation:
Use It or Lose It!
Column published on September 2002 in DM Review

Segmentation:
The Mass Market Is Changing
Column published on June 2002 in DM Review

Segmentation:
Data Drives Decisions!
Column published on May 2002 in DM Review

Segmentation:
Successful Segmentation
Column published on April 2002 in DM Review

Segmentation:
Segmentation in Energy Utility Deregulation
Column published on March 2002 in DM Review

Segmentation:
Mass Customization, One-to-One Marketing and Segmentation
Column published on January 2002 in DM Review

Segmentation:
Where's the Lift?
Column published on November 2001 in DM Review

Segmentation:
Cooking a Good Segmentation
Column published on October 2001 in DM Review

Segmentation: Key to Efficient CRM
Article published on September 2001 in DM Review

Segmentation:
Building a Segmented CRM Database in an Emerging Market
Column published on July 2001 in DM Review

Segmentation:
Segmentation as a Philosophy
Column published on June 2001 in DM Review

Segmentation:
On Average
Column published on May 2001 in DM Review



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