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Author Index Doran J. Levy Doran Levy, Ph.D., is an internationally recognized expert in market segmentation. His work has focused on the application of segmentation to market strategy, product development and CRM. Levy and Carol Morgan are coauthors of the recently published book, Marketing to the Mindset of Boomers and their Elders. For more information, visit their Web site at www.attitudebase.com. Currently executive vice president of Strategic Directions Group, Inc., a strategic marketing company specializing in segmentation, Levy can be reached at dlevy@strategicdirectionsgroup.com. Other DM Review Content from this Author Segmentation: The Marriage of Market Research and Database Marketing Column published on January 2003 in DM Review Segmentation: Targeting the Mature Market Column published on October 2002 in DM Review Segmentation: Use It or Lose It! Column published on September 2002 in DM Review Segmentation: The Mass Market Is Changing Column published on June 2002 in DM Review Segmentation: Data Drives Decisions! Column published on May 2002 in DM Review Segmentation: Successful Segmentation Column published on April 2002 in DM Review Segmentation: Segmentation in Energy Utility Deregulation Column published on March 2002 in DM Review Segmentation: Mass Customization, One-to-One Marketing and Segmentation Column published on January 2002 in DM Review Segmentation: Where's the Lift? Column published on November 2001 in DM Review Segmentation: Cooking a Good Segmentation Column published on October 2001 in DM Review Segmentation: Key to Efficient CRM Article published on September 2001 in DM Review Segmentation: Building a Segmented CRM Database in an Emerging Market Column published on July 2001 in DM Review Segmentation: Segmentation as a Philosophy Column published on June 2001 in DM Review Segmentation: On Average Column published on May 2001 in DM Review

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