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Author Index Carla McEachern Carla McEachern is senior vice president of Nykamp Consulting Group, a Chicago-area professional services firm with offices in Chicago, Denver, Boston and Dallas. Nykamp specializes in customer relationship management and database marketing. Nykamp Consulting Group can be reached at (630) 725-0500 or www.nykamp.com. Other DM Review Content from this Author Customer Relationship Report: Avoid the Four Misconceptions of Loyalty Marketing Column published on January 2002 in DM Review Customer Relationship Report: CRM Success or Failure? Column published on December 2001 in DM Review Exclusive Online Content Customer Relationship Report: Internal CRM is Gaining Momentum Column published on November 2001 in DM Review Customer Relationship Report: How Much is Column published on October 2001 in DM Review Exclusive Online Content Customer Relationship Report: Creating the Value Proposition Column published on September 2001 in DM Review Exclusive Online Content Customer Relationship Report: The Role of Wireless in CRM Column published on June 2001 in DM Review Customer Relationship Report: Who Is the Customer, Anyway? Column published on May 2001 in DM Review Customer Relationship Report: Driving Customer Loyalty Column published on April 2001 in DM Review Customer Relationship Report: Focusing on the "C" in CRM Column published on March 2001 in DM Review Exclusive Online Content Customer Relationship Report: Privacy, CRM and ROI Column published on February 2001 in DM Review Customer Relationship Report: Creating and Maintaining a Dialog Column published on January 2001 in DM Review Customer Relationship Report: Interruption Versus Permission Marketing Column published on November 2000 in DM Review Customer Relationship Report: Are Relationships Improving Yet? Column published on October 2000 in DM Review Customer Relationship Report: Accumulating Customer Knowledge Column published on September 2000 in DM Review Web-Based CRM Strategy Column published on August 2000 in DM Review Customer Relationship Report: CRM and the Web as a Communication Channel Column published on July 2000 in DM Review Customer Relationship Report: Understanding the Customer Experience Cycle Column published on June 2000 in DM Review Customer Relationship Report: Creating Your Customer Scorecard Column published on May 2000 in DM Review Exclusive Online Content Customer Relationship Report: Optimizing Customer Information Column published on April 2000 in DM Review Customer Relationship Report: The Origins of CRM Column published on March 2000 in DM Review Exclusive Online Content Customer Relationship Report: What is Your Customer I.Q.? Column published on February 2000 in DM Review Customer Relationship Report: Measuring CRM Success Column published on January 2000 in DM Review Customer Relationship Report: The CRM Business Cycle Column published on November 1999 in DM Review Customer Relationship Report: CRM Beyond the Web Column published on October 1999 in DM Review Customer Relationship Report: Have Customer Relationships Really Improved? Column published on September 1999 in DM Review Customer Relationship Report: Developing Customer Contact Strategies Column published on July 1999 in DM Review Customer Relationship Report: The Customers Have the Final Say Column published on June 1999 in DM Review Customer Relationship Report: CRM: Who Owns This Initiative? Column published on May 1999 in DM Review Total Customer Relationship Management : Myth or Reality? Article published on April 1999 in DM Review Data Warehousing in the Health Care Industry - Three Perspectives Article published on March 1998 in DM Review

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