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Roberta Moore
DM Review wishes to thank Roberta for her monthly Adoption of Business Solutions column. Roberta Moore is president and founder of Qualitative Marketing specializing in association marketing to help high-tech companies open new markets. She has 17 years experience in understanding end-users' Customer Buying Model and in building Market Ecosystems that address it. She has developed and implemented successful end-user adoption programs through a strategy that helps technology companies identify, understand and acquire qualified end users not reached through traditional methods.

RELATED ARTICLESOther DM Review Content from this Author

The Adoption of Business Solutions:
Creating a Meaningful Category
Column published on June 2001 in DM Review

The Adoption of Business Solutions:
Associations that Increase Efficiency
Column published on May 2001 in DM Review

The Adoption of Business Solutions:
Partnering to Increase Adoption
Column published on March 2001 in DM Review Exclusive Online Content

The Adoption of Business Solutions:
Sustaining a Market Ecosystem for E-Business
Column published on January 2001 in DM Review

The Adoption of Business Solutions:
Implementing a Market Ecosystem for E-Business
Column published on December 2000 in DM Review

The Adoption of Buisness Solutions:
Building a Market Ecosystem for E-Business
Column published on November 2000 in DM Review

The Adoption of Business Solutions:
Building the Market Ecosystem for E-Business
Column published on October 2000 in DM Review

The Adoption of Business Solutions:
Ten Principles for E-Business Success
Column published on September 2000 in DM Review

The Adoption of Business Solutions:
Managing the Complete Value Chain
Column published on July 2000 in DM Review

The Adoption of Business Solutions:
Pricing and its Effect on Customer Adoption
Column published on June 2000 in DM Review

The Adoption of Business Solutions:
A Fable for the Internet Age
Column published on May 2000 in DM Review Exclusive Online Content

The Adoption of Business Solutions:
Changing Business Models
Column published on April 2000 in DM Review

The Adoption of Business Solutions:
Automated Lead Management
Column published on March 2000 in DM Review

The Adoption of Business Solutions:
E-CRM: Every Customer Really Matters
Column published on February 2000 in DM Review Exclusive Online Content

The Adoption of Business Solutions:
Association Marketing
Column published on January 2000 in DM Review

The Adoption of Business Solutions:
Market Infrastructure
Column published on November 1999 in DM Review

The Adoption of Business Solutions:
Understanding the Users
Column published on October 1999 in DM Review

The Adoption of Business Solutions:
Segmentation Prioritization and Analysis
Column published on September 1999 in DM Review

The Adoption of Business Solutions:
Best Practices in the Value Chain Improve CRM
Column published on July 1999 in DM Review

The Adoption of Business Solutions:
Value Chain Relationships
Column published on June 1999 in DM Review

The Adoption of Business Solutions:
Who Should Build the Infrastructure?
Column published on May 1999 in DM Review

The Adoption of Business Solutions:
Technology Adoption Process Infrastructure
Column published on April 1999 in DM Review

The Adoption of Business Solutions:
The Technology Adoption Process
Column published on March 1999 in DM Review

The Adoption of Business Solutions:
Data Warehousing: The Promise and the Fallout
Column published on February 1999 in DM Review

The Adoption of Business Solutions:
The Challenges with Data Warehousing
Column published on January 1999 in DM Review



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