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Author IndexRoberta MooreDM Review wishes to thank Roberta for her monthly Adoption of Business Solutions column. Roberta Moore is president and founder of Qualitative Marketing specializing in association marketing to help high-tech companies open new markets. She has 17 years experience in understanding end-users' Customer Buying Model and in building Market Ecosystems that address it. She has developed and implemented successful end-user adoption programs through a strategy that helps technology companies identify, understand and acquire qualified end users not reached through traditional methods.
The Adoption of Business Solutions: Creating a Meaningful Category Column published on June 2001 in DM Review The Adoption of Business Solutions: Associations that Increase Efficiency Column published on May 2001 in DM Review The Adoption of Business Solutions: Partnering to Increase Adoption Column published on March 2001 in DM Review Exclusive Online Content The Adoption of Business Solutions: Sustaining a Market Ecosystem for E-Business Column published on January 2001 in DM Review The Adoption of Business Solutions: Implementing a Market Ecosystem for E-Business Column published on December 2000 in DM Review The Adoption of Buisness Solutions: Building a Market Ecosystem for E-Business Column published on November 2000 in DM Review The Adoption of Business Solutions: Building the Market Ecosystem for E-Business Column published on October 2000 in DM Review The Adoption of Business Solutions: Ten Principles for E-Business Success Column published on September 2000 in DM Review The Adoption of Business Solutions: Managing the Complete Value Chain Column published on July 2000 in DM Review The Adoption of Business Solutions: Pricing and its Effect on Customer Adoption Column published on June 2000 in DM Review The Adoption of Business Solutions: A Fable for the Internet Age Column published on May 2000 in DM Review Exclusive Online Content The Adoption of Business Solutions: Changing Business Models Column published on April 2000 in DM Review The Adoption of Business Solutions: Automated Lead Management Column published on March 2000 in DM Review The Adoption of Business Solutions: E-CRM: Every Customer Really Matters Column published on February 2000 in DM Review Exclusive Online Content The Adoption of Business Solutions: Association Marketing Column published on January 2000 in DM Review The Adoption of Business Solutions: Market Infrastructure Column published on November 1999 in DM Review The Adoption of Business Solutions: Understanding the Users Column published on October 1999 in DM Review The Adoption of Business Solutions: Segmentation Prioritization and Analysis Column published on September 1999 in DM Review The Adoption of Business Solutions: Best Practices in the Value Chain Improve CRM Column published on July 1999 in DM Review The Adoption of Business Solutions: Value Chain Relationships Column published on June 1999 in DM Review The Adoption of Business Solutions: Who Should Build the Infrastructure? Column published on May 1999 in DM Review The Adoption of Business Solutions: Technology Adoption Process Infrastructure Column published on April 1999 in DM Review The Adoption of Business Solutions: The Technology Adoption Process Column published on March 1999 in DM Review The Adoption of Business Solutions: Data Warehousing: The Promise and the Fallout Column published on February 1999 in DM Review The Adoption of Business Solutions: The Challenges with Data Warehousing Column published on January 1999 in DM Review |
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