Portals eNewsletters Web Seminars dataWarehouse.com DM Review Magazine
DM Review | Covering Business Intelligence, Integration & Analytics
   Covering Business Intelligence, Integration & Analytics Advanced Search
advertisement

RESOURCE PORTALS
View all Portals

WEB SEMINARS
Scheduled Events
Archived Events

RESEARCH VAULT
White Paper Library

CAREERZONE
View Job Listings
Post a job

Advertisement

INFORMATION CENTER
DM Review Home
Newsletters
Current Magazine Issue
Magazine Archives
Online Columnists
Ask the Experts
Industry News
Search DM Review

GENERAL RESOURCES
Bookstore
Buyer's Guide
Glossary
Industry Events Calendar
Monthly Product Guides
Software Demo Lab
Vendor Listings

DM REVIEW
About Us
Press Releases
Awards
Advertising/Media Kit
Reprints
Magazine Subscriptions
Editorial Calendar
Contact Us
Customer Service

Author Index

Roman Lenzen
Roman Lenzen is analytical director at Quaero, a marketing consultancy focused on helping companies accelerate marketing performance. With more than ten years of analytical CRM and risk experience, Lenzen has delivered value-added analytical processes in several industries. His significant analytical, technical and business process experience provides a unique perspective on improving process efficiency and customer profitability. He can be reached at LenzenR@Quaero.com. For more information on Quaero please visit www.Quaero.com.

RELATED ARTICLESOther DM Review Content from this Author

Customer Analytics: Maximizing the Lifetime Value of Your Customer Segments
Article published on June 2005 in DM Review

Real-Time Marketing:
Logical Next Steps – Planning Your Customer Interaction Architecture
Column published on October 2004 in DM Review Online

Customer Analytics: It's All About Behavior
Article published on June 2004 in DM Review



Advertisement
advertisement
Site Map Terms of Use Privacy Policy
SourceMedia (c) 2005 DM Review and SourceMedia, Inc. All rights reserved.
Use, duplication, or sale of this service, or data contained herein, is strictly prohibited.