Raymond Pettit
Raymond Pettit, Ed.D., is the president of ERP Associates, a consultancy focused on the integration of marketing science and technology. Pettit is an author, a professor at the New Jersey Institute of Technology's School of Management and Business and a market research and analytical CRM consultant for corporations.
Recent Stories From this Author
Financial Analytics: Delivering Metrics That Matter
October 31, 2002 By applying marketing science to the Corporate Information
üFactory concept, organizations will be able to link financial...
