Gib Bassett
Gib Bassett is president of Analytic Strategy Group, a research and consulting firm focused on the analytics and business intelligence markets.
Recent Stories From this Author
Unifying Analytics, Rules and Processes with Decision Services
February 7, 2008 Technology executives find themselves under increasing pressure from their C-level peers to deliver an adaptive IT...
Decision Services: Pragmatic Real-Time Analytics
November 5, 2007 Ask 10 people how to define real-time analytics and you are likely to hear 10 different answers.
Making the Most of Operational Analytics with Enterprise Decision Management
August 17, 2007 EDM solutions are a logical and often necessary complement to operational analytics.
A Life Cycle Evaluation Framework for Analytical Solutions
August 2, 2005 Business-driven technology requirements change very quickly in dynamic markets. An integrated approach which optimizes the mix...
Database Marketing Services Firms Bulk Up to Defend and Build Market Share
July 1, 2005 Long viewed as a tactical service to execute direct marketing more effectively, database marketing is quickly evolving into a...
Searching Without Boundaries: The BI and Enterprise Search Paradox
September 24, 2004 There is a paradoxical problem facing businesses today: the huge increase in the amount of unstructured information has created...
M&A Activity in the Business Intelligence Sector
August 31, 2004 Darwinism at work or the drive to satisfy customers?
Visitor Intelligence Scorecards: Next Generation Business-to-Business Web Analytics
September 1, 2003 Marketers cannot gauge the value of their Web site investments
üusing the simple hit/click/visit statistics of the past....
Business Intelligence for Corporate Information Assets
March 22, 2002 Content scorecarding is a new breed of BI solution designed to
ühelp companies quantify the value of information assets within...
