Lisa Loftis
Lisa Loftis is a senior vice president of Intelligent Solutions, Inc. She coauthored Building the Customer-Centric Enterprise and has spent the past 18 years working with business and IT executives to develop BI and CRM solutions. She may be reached at lloftis@intelsols.com.
Recent Stories From this Author
Supersize It: Contact Optimization Technology
June 20, 2008 Solving organizational challenges and gaining agreement on communication priorities is a sound start to contact optimization.
Less is More: Optimizing Your Customer Contacts
May 20, 2008 In theory, optimizing customer communications sounds wonderful.
How Do I Love Thee? Let Me Count the Ways
April 14, 2008 Adopting a customer contact optimization strategy is not easy, but it is important.
Follow the Yellow Brick Road
March 27, 2008 Success stories in an industry facing budget and resource constraints
Follow the Yellow Brick Road
March 18, 2008 I will prove my case by looking at success stories in an industry facing budget and resource constraints.
Small but Mighty
February 20, 2008 I’ve been working recently with a small financial institution that has a significant need for analysis capabilities but...
Take a Walk on the Wild Side
January 17, 2008 Recently I was a guest speaker for a group in Montreal talking about how to develop a business intelligence (BI) center of...
Danger, Danger: Detection and Correction are Imperative
January 3, 2008 The combination of active business involvement, process realignment, and a well-constructed data warehouse will enable world...
Circle the Wagons - Connect BI and CRM
December 13, 2007 It seems that many CRM vendors have only one category in their mental rolodex - CRM, with a subfolder labeled "analytics"
Dispel the Myth - The Data Warehouse is Needed
November 29, 2007 There are severe consequences for not believing in the necessity of a data warehouse.
