David M. Raab
David M. Raab is president of ClientXClient, a consulting and software firm specializing in customer value management. He may be reached at draab@clientxclient.com.
Recent Stories From this Author
Analytical Database Options
June 20, 2008 Relational databases are ill-suited for analytical processing. Until recently, database developers were able to overcome the...
Technical Measures for Data Quality Investments
May 20, 2008 This column looks at technical measures of data quality for the cases presented in my May column.
Calculating the Return on Data Quality Investments
April 14, 2008 Everyone agrees that data quality is important, but that doesn’t make them willing to pay for it.
Revamping the Software Selection Process, Part 2
March 18, 2008 The first part of this series showed why the traditional approach of comparing software products against each other is less...
Revamping the Software Selection Process, Part 1
February 21, 2008 To make a truly sound decision, buyers must know how software will impact their company.
Software Selection Mistakes
January 17, 2008 Selecting the right software cannot guarantee the success of a project, but picking the wrong system can ensure failure. This...
Single View of the Truth
January 3, 2008 Achieving a single version of the truth takes more than a unified data model: it means a thorough change in how companies...
How to Judge a Columnar Database
November 29, 2007 Columnar databases are an idea whose time has come - again.
Internet Systems Compete for Marketers’ Dollars
October 29, 2007 Vendors provide services dedicated primarily to Internet marketing.
Building a Basic Marketing Dashboard
October 1, 2007 Marketers face a more fundamental challenge: how to make the best use of the information available today, while getting ready...
