Richard Batty
Richard Batty is director of Product Marketing at Maxager. He is a 22-year veteran of the IT industry, with experience in marketing, product management and operations. He has a background at Hewlett-Packard and an IPO startup. He may be reached at rbatty@maxager.com.
Recent Stories From this Author
Business Intelligence is Experiencing Widespread Adoption within the Enterprise
November 14, 2007 The plethora of different systems with different data formats, operating systems and user interfaces made the ability to have a...
Real-Time Analytics: The Importance of Strategic Alignment and Ease of Use
October 18, 2007 Maximizing profits and return on assets is the number one goal of any manufacturer. Real-time analytics support this goal.
Why the Market is Now Ready for Business Intelligence as a Service
April 1, 2007 With such an attractive business model and widespread adoption well underway, why is it that enterprise applications across the...
Profit-Per-Minute: The Missing KPI to Business Performance Management Success
November 17, 2006 Successfully combining margin per unit and production velocity information creates a new KPI called profit-per-minute.



