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A Market Advisory

    Press Release published in DMReview.com
April 19, 1999
 
  By Steve Markiewicz

April 19, 1999 -- New York, NY - Faulkner & Gray, a magazine publishing unit of Thomson Financial and one of the nation's fastest growing trade magazine and Internet publishers, has formed the Electronic Commerce Publishing Group to consolidate into one operation recent start-up publications, acquisitions and products transferred from other Thomson companies and to implement an aggressive strategy for the emerging electronic commerce publishing market. "Since our first product was launched in 1982 to cover banking networks, Faulkner & Gray has specialized in reporting on the strategic and competitive implications of electronic data networks in key vertical markets, from banking to health insurance," says Jack Love, president and CEO of F&G.; "By creating this new unit, we are extending our reach to include the ultimate data network-the Internet-and its use in advancing electronic commerce around the globe."

The new group will report to Kurt Peters, Senior Vice President of Faulkner & Gray, a 16-year veteran of the company who has run F&G;'s payment systems and EDI operations for nearly a decade. Even in its start-up phase, F&G;'s new Electronic Commerce Publishing Group becomes a formidable competitor in the electronic commerce information business with four major magazines directed to key segments of the EC market. The umbrella product for the group is Electronic Commerce World, which last week was transferred to F&G; along with various other EDI research products from Thomson Financial Publishing, Skokie, Ill. The ten-year-old magazine and related conference and exposition is a leading provider of news, strategic and technical information for the business-to-business EC market. "Our aim is to make Electronic Commerce World the #1 publication in the general business EC market," says Love, who notes that the publication will be audited later this year and its circulation base expanded in the next two years to double its current size of 45,000 EC professionals.

The other key horizontal trade magazine anchoring the new group is DM Review, the leading publication for the data warehouse and business intelligence market. Boasting a qualified circulation of 58,000, DM Review joined F&G; on April 1 through the company's acquisition of Powell Publishing, based in Brookfield, Wisconsin. "Data warehousing-storing all customer records in a consolidated computer file that can be instantly accessed, mined, analyzed, monitored and electronically updated to post on-line transactions-is an essential element of a successful electronic commerce program," says Ron Powell, the Publisher of DM Review who became an F&G; vice president immediately following the acquisition of his company. "As such, DM Review fills a key technical role in Faulkner & Gray's strategy to become the leading publisher in the electronic commerce market."

In addition to these broader EC market titles, F&G;'s new Electronic Commerce Publishing Group is being seeded with two highly target vertical publications aimed at hot segments of Internet business. The newest of these is Internet Retailer, a 27,000-circulation magazine reporting on the explosive growth of web retailing. Launched only last month, "Internet Retailer is receiving rave reviews from the executives who operate web sites of traditional retail chains and catalog operations as well as from executives of the hot new virtual retailing enterprises," says Peters. "In our 17-year history, F&G; has launched 16 new magazines, and we have never seen a readership response greater than what we have experienced with Internet Retailer. It's obviously filling a desperate need for information in the new age of web merchandising."

The final magazine added to the Electronic Commerce Publishing Group is F&G;'s original EC publication, the four-year-old Financial Service OnLine. Delivered each month to 20,000 executives who run on-line banking, securities trading and other financial service networks, Financial Service OnLine is the only magazine focusing on PC-based financial services delivered via the Internet. "FSOL sprouted from the roots of our first product-Bank Network News-a newsletter we launched in 1982 to report on trends in automated teller machine networks," says Love. "Those networks, which allow consumers to gain access to their checking and credit card accounts instantly from anywhere in the world, were really the world's first electronic commerce businesses. Now, virtually all businesses are attempting to use the Internet to achieve the same electronic convenience and market reach that ATM networks pioneered, and we are positioning our company to cover the revolution in Internet business just as we covered the bank networks that first demonstrated the enormous potential of electronic commerce."

From that first newsletter launched 17 years ago, Faulkner & Gray has grown into one of the country's premier specialty business trade publishers. Now boasting 25 trade magazines, 50 annual directory and sourcebook titles, 31 conferences and exhibitions, 10 newsletters and on-line news services, and 14 magazine web sites, F&G; is among the fastest growing publishers in financial services and electronic commerce. Based in New York, it employs more than 400 professionals in 10 offices around the world.

For more information on the individual magazines that constitute F&G;'s new Electronic Commerce Publishing Group, contact the following people:

Electronic Commerce Publishing Group
    Publisher: Kurt Peters
312-983-6118
kurt.peters@faulknergray.com
Electronic Commerce World
    Publisher: Richard D'Alessandro
954-925-5900 ext. 115
rdalessandro@ecresources.com
  Advertising Director: Eileen Baldwin
954-925-5900 ext. 110
DM Review
    Publisher: Ron Powell
414-782-9468 ext. 206
rpowell@dmreview.com
  Advertising Director: David Koch
414-782-9468 ext. 215
dkoch@dmreview.com
Internet Retailer
    Publisher: Mark Brohan
312-983-6127
mark.brohan@faulknergray.com
  Advertising Director: Nancy Bernardini
516-329-7024
nancy.bernardini@faulknergray.co m
Financial Service OnLine
    Publisher: Lauri Giesen
312-983-6126
lauri.giesen@faulknergray.com
  Advertising Director: Rob Akert
312-983-6218
robert.akert@faulknergray.com
...............................................................................

Check out DMReview.com's resource portals for additional related content, white papers, books and other resources.

Steve Markiewicz is Communications Manager for DM Review.



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