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Harte-Hanks Trillium Software Introduces Unicode Software Solution

    Online News published in DMReview.com
April 1, 2003

Trillium Software, a division of Harte-Hanks, Inc., announced the general availability of the Trillium Software System Version 6 Unicode Edition for the Chinese and Korean markets. This data quality solution enables global companies to ensure consistent and accurate data across multiple mission-critical customer relationship management (CRM), enterprise resource planning (ERP) and data warehousing applications, further broadens the reach of Trillium Software into the increasingly important Asian market.

The Trillium Software System Unicode Edition is a data quality product that provides global businesses with a high quality data foundation that provides the contextual understanding of Latin and non-Latin character sets including Chinese, Japanese and Korean encodings.

Already a success in Japan since its launch in 2000, the Trillium Software System Unicode Edition is in use by more than 50 Japanese customers, including Hitachi Limited, Ricoh Company, Ltd. and NTT Data Corporation. Extended data quality capabilities for Korean and Chinese markets is spurred by market demand and further substantiated by the Trillium Software Asia Pacific (AP) Steering committee. The Steering Committee comprises data professional experts from U.S.-based Fortune 500 Trillium Software customers with worldwide market penetration and includes corporations from different industries.

Data quality is vital for companies around the globe that need to achieve successful customer interactions and long lasting customer relationships. As organizations continue to leverage business opportunities in booming Chinese and Korean markets, data quality ensures that CRM, ERP and data warehousing solutions are backed by consistent, accurate data leveraged to provide a unified view of the customer for direct business impact.

"As companies expand into international markets they are faced with an array of complex issues because of unique cultural, language and regulatory requirements in each country," said Steve McClure, a research vice president in IDC's Software Research Group. "One critical success factor is to be able to attain an accurate picture of customer information in the context of each locale. While data quality usually plays a central role in this analysis, it is an imperative in Asian markets, especially for US-based companies."


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