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News Briefs

  Online News published in DM Direct Newsletter
February 16, 2001 Issue
 
  By Rachel Rasmussen

A New But Familiar Name

NCR Corporation is giving new focus to its data warehousing unit. Following extensive research and analysis with customers, prospective customers and industry luminaries, the company will put more emphasis on the Teradata brand. The change, complete with a new brand icon, identifies the unit as Teradata, a division of NCR Corporation.

"The division?s revenue grew 31 percent in 2000," according to Ruth Fornell, chief marketing officer. "The shift in branding emphasis supports the continuing growth of Teradata Division across many industry sectors including retail, financial, communications, manufacturing, travel and transportation, and insurance markets.

Despite this new focus, the Teradata brand remains closely linked to NCR. The research showed that the NCR brand is strongly associated with key attributes that are important complements to Teradata?s brand emphasis on speed and innovation. Industry analysts have applauded the move since the corporate and divisional brands together make a strong proposition in the marketplace.

The Teradata Division offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. The division?s products, services and analytical applications will be branded under the Teradata umbrella.

To learn more about Teradata Division and its solutions, please visit www.ncr.com.

 

Data Visualization and Customer Analytics Products Face Off in the 2001 Pioneering Products Shootout

The Data Warehousing Institute (TDWI), the premier educational association in the data warehousing and business intelligence industry, announced nine finalists in the 2001 Pioneering Products Competition. TDWI?s Pioneering Products Shootout is designed to highlight leading-edge products in emerging technology areas and to inform data warehousing and business intelligence professionals of the latest market innovations.

"There is exploding interest in CRM solutions, which makes the customer analytics category especially relevant for this year?s competition," said Wayne Eckerson, director of research and education for TDWI. "Business intelligence tools and infrastructures play a vital role in optimizing customer interactions. The data visualization category is designed to show how visualization technologies are making it easier for a broader spectrum of users to analyze data and are helping sophisticated analysts better interpret and identify complex trends and patterns in data."

The panel of judges narrowed the submissions to four data visualization finalists and five in the customer analytics category. The nine finalists will compete in the head-to-head Pioneering Products Shout Out on Thursday, March 1 at the TDWI World Conference-Winter 2001, February 25 - March 2, 2001 in Palm Springs, California.

The following technologies and associated solution providers will compete for the Data Visualization Pioneering Product of 2001: seePOWER by Compudigm International Limited, TowerView by HighTower Software, nViZn by Illumitek and In3D by Visual Insights

The following technologies and associated solution providers will compete for the Customer Analytics Pioneering Product of 2001: Customer Information System by Blue Martini Software, Teradata CRM by Teradata (a division of NCR Corporation), The Quadstone System by Quadstone, Affinium Model by Unica Corporation and WX/Web Analytics by White Cross Systems.

For more information, please visit www.tdwi.org.

 

Study Finds Business Intelligence Software More Virtual than Real

When it comes to keeping tabs on competitors, major corporations may be getting too much of a good thing. They are growing increasingly dependent on the Internet and so-called competitive intelligence software, which tends to emphasize the "competitive" at the expense of the "intelligence," according to Leonard Fuld, an international expert on competitive intelligence (CI) and president of Fuld & Co.

Fuld & Co. has just completed a study on 40 CI software packages, concluding that even the best 12 packages cannot do 74 percent of the job. Fuld contends that corporations are not getting what they paid for in the $148 billion market for intelligence/data storage software and related devices. When compared against the five major components necessary to successfully incorporate CI into corporate business practices, no CI software package in the Fuld study rated "above average" for any more than two of the five major steps in the intelligence process.

Most striking is that the average for the 12 packages profiled in-depth was only 13 points out of a possible 50. The scores indicate that these software tools are, at best, "information assistants" and do not offer a substitute for a people-based information collection and analysis process.

For more information about the study, please visit www.fuld.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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