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SAS Named Business Partner for Compaq Zero Latency Enterprise Initiative

    Online News published in
February 6, 2001
  By Rachel Rasmussen

CARY, N.C., Feb. 6, 2001 ? SAS Institute, a leader in e-intelligence and data warehousing, announced that it has been selected as a business partner for Compaq Computer Corp.'s new Zero Latency Enterprise (ZLE) initiative, which promises a single, up-to-the-second view of customers and products.

SAS was one of the first software partners to be selected by Compaq for ZLE because its SAS(R) e-Intelligence and data mining solutions - which power the SAS Solution for customer relationship management (CRM) - are crucial to achieving the ultimate promise of the ZLE architecture and market-specific ZLE offerings: the integration of all applications, platforms and databases so that information about a transaction becomes available enterprise-wide the moment it occurs.

With a ZLE solution in place, companies will be able to respond instantly to any event in real time. Any transaction can be captured and delivered to AlphaServer or ProLiant systems running SAS' Enterprise Miner(TM) software, for example. In turn, information from this analysis can trigger instantaneous actions, such as personalized offers while the customer is interacting with the store via Web or phone, based on customized business rules and analysis.

"Today, SAS e-Intelligence, CRM and data mining solutions provide retailers, banks and telecommunications firms with the ability to better understand and predict online customer behavior and integrate this information with that from more traditional channels and customer touchpoints," said Graeme Woodley, SAS' senior vice president of business development and channel operations. "New Compaq ZLE solutions for these industries - with SAS e-Intelligence at their core - will help companies make sense of the huge volumes of data generated by e-business and e-commerce applications, and build and strengthen key relationships with their customers in real time."

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Rachel Rasmussen was a Web Editor of

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