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Torrent Introduces Orchestrate 4.5 ? Extends Market Reach for Enterprise Analytic CRM Solution

    Online News published in DMReview.com
January 29, 2001
 
  By Rachel Rasmussen

CAMBRIDGE, Mass., Jan. 29, 2001 ? Torrent Systems, Inc., a provider of enterprise analytic customer relationship management (CRM) solutions, announced Orchestrate 4.5, the latest version of its customizable component-based analytic CRM solution for the enterprise. Orchestrate 4.5's support for Torrent's WebHouse and enhanced Oracle support make Orchestrate a robust analytics solution for data service providers, click-and-mortar businesses, systems integrators and top tier Web sites, as well as brick-and-mortar businesses.

Orchestrate 4.5 supports Torrent's WebHouse, an Orchestrate library that allows businesses to add large volumes of clickstream data to their demographic and transactional data for seamless transformation and analysis. WebHouse draws upon Orchestrate 4.5's component-based parallel processing framework to enable scalable Web reporting and clickstream analysis applications. By integrating clickstream data with demographic and transactional data, WebHouse allows businesses to gain a more refined insight about their customer's behavior, thus enabling companies to more accurately personalize in real-time the content delivered to those customers.

"Our latest enhancements to Orchestrate meet the needs of those businesses that require an analytic CRM solution that integrates both clickstream and transactional data to more accurately predict customer behavior and enhance customer profitability, as well as those businesses where Oracle is a component of their data warehousing infrastructure," said Jeff Hibbard, director of product marketing at Torrent. "We will continue to enhance the usability and analytics of Orchestrate to meet customer needs for scalability and third party platform support."

Orchestrate 4.5 is now available for purchase directly from Torrent and authorized resellers. For more information, please visit www.torrent.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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