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Acxiom Forms Alliance with IBM to Deliver Enhanced Customer Relationship Management Solutions

    Online News published in DMReview.com
January 12, 2001
 
  By Rachel Rasmussen

LITTLE ROCK, Ark., Jan. 8, 2001--Acxiom Corporation, a leader in customer data integration (CDI), announced an alliance with IBM focused on providing clients of both companies with end-to-end solutions for business intelligence, data management and customer relationship management.

The alliance combines Acxiom's expertise in CDI with IBM's e-business and business intelligence solutions. IBM will enhance its strength in the market by incorporating Acxiom's AbiliTec CDI software within its customer relationship management (CRM) solutions provided to business customers in the U.S. and worldwide.

IBM also will partner with Acxiom to increase overall sales of Acxiom's InfoBase Data Products. IBM will further complement its offering of targeted business intelligence solutions with data supplied by InfoBase and AbiliTec-compliant data products. Acxiom will increase its offerings of IBM technology, e-server series and storage products together with Acxiom software. The prepackaged configurations will be made available to Acxiom customers with financing available to qualified customers through IBM Global Financing.

For more information, please visit www.acxiom.com and www.ibm.com.

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Check out DMReview.com's resource portals for additional related content, white papers, books and other resources.

Rachel Rasmussen was a Web Editor of DMReview.com.



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