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News Briefs

  Online News published in DM Direct Newsletter
December 1, 2000 Issue
  By Rachel Rasmussen

NCR and BroadVision Ink $17 Million E-Business Strategic Partnership

Data warehousing and ATM leader NCR Corporation and BroadVision, Inc., a leader in personalized e-business applications, announced a $17 million agreement to enable companies to drive business growth with personalized communications to consumers and businesses. The $17 million commitment represents the two companies' joint investment in research and development, marketing and the development and operation of centers of expertise.

Through this agreement, NCR and BroadVision plan to work together to develop software adapters between BroadVision's e-business applications and NCR's Teradata database, customer relationship management (CRM) solutions and ATMs. The companies will jointly fund global centers of expertise for advanced personalization. Experts from these centers will consult with customers to build advanced, tailored e-CRM applications. The resulting solutions, the combination of prebuilt adapters and expert implementations, help BroadVision and NCR's customers by creating a multichannel approach to personalization of communications.

The joint solution will first be targeted to businesses in the financial services market and later will expand to include companies in the retail, communications, travel and transportation, and manufacturing industries. NCR and BroadVision will help banks make the most of the brief time they have to interact with consumers at ATMs by providing a personal message for each consumer.

"This partnership with NCR brings BroadVision's applications to a new frontier ? the local ATM," said Gino Padua, vice president and general manager of worldwide channels for BroadVision. "BroadVision applications strengthen the customer relationship through targeted content in an effort to save the customer time, build customer loyalty and maximize share of the customer."

For more information, please visit and


Oncontact Software Captures Best Mobile Sales/Service Solution in Industry Solution Awards

Oncontact Software, a provider of customer relationship management (CRM) systems for mid-sized companies, was named best Mobile Sales/Service Solution in the CRM category of the 2000 Industry Solution Awards on November 14 at COMDEX in Las Vegas.

The Industry Solution Awards, sponsored by Microsoft, recognize the best utilization of Microsoft technology ? specifically Microsoft Windows 2000 Server, Microsoft SQL Server and Microsoft enterprise platform technology ? to help organizations serve customers, manage information and make informed, effective business decisions.

Oncontact Software's award entry was based on the successful implementation of client management software (CMS) at Foremost Insurance and the results Foremost has achieved with CMS. Foremost's mobile sales force uses CMS to recruit independent insurance carriers to sell Foremost's property and casualty insurance. CMS enables Foremost's mobile sales reps to effectively manage the sales process and stay connected to all the information and resources at the home office. To date, CMS has saved Foremost a half million dollars in operating costs, which includes the absorption of all costs associated with CMS.

For more information, please visit


Aberdeen Expands IT Professional Services Practice; Includes Integrated Coverage of M-Commerce, PSA, CRM and ASP Solutions

Aberdeen Group, a provider of technology market consulting and research, announced the expansion of its professional services practice, which researches and analyzes the trends in the information technology (IT) professional services market. Aberdeen's expanded professional services practice is conducting research on the impact of emerging technologies ? such as mobile electronic commerce (m- commerce), e-marketplaces and custom application service providers (ASPs) ? on the IT services industry.

"Enterprise clients no longer believe pure- play Internet consulting firms' promises of overnight business transformation through stand-alone Web initiatives," said Jim Graves, managing director of Aberdeen's professional services practice. "Successful firms need skills in both Web technology as well as traditional systems integration to connect all of the parts of the enterprise."

For more information about Aberdeen's Professional Services practice, visit

Rachel Rasmussen was a Web Editor of

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