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Group 1 Introduces DataQuality.net

    Online News published in DMReview.com
September 12, 2000
 
  By Rachel Rasmussen

Lanham, MD, Sept. 12, 2000 ? Group 1 Software announced the release of DataQuality.net, its new Web service developed jointly with the industry- leading application service provider, Usinternetworking. DataQuality.net allows e-businesses to obtain and utilize enriched data on customers and prospects by combining worldwide address verification with appended customer demographics and geographic coding ? all in real time. The result is much more effective e- marketing and greater customer satisfaction with the e-commerce relationship.

In addition to address verification, DataQuality.net provides real-time appended customer demographic data based on a customer?s or prospect?s geographic location. This demographic information enables e-businesses to develop highly targeted marketing programs including real-time message and response interaction with Web site visitors. Such targeted marketing programs can dramatically increase the effectiveness of both online and off-line marketing. Another important feature of DataQuality.net is geographic coding. DataQuality.net can return in real-time the exact geographic location of a customer address. Data provided includes latitude and longitude, state, county, city and place name. Web sites can easily direct customers to the nearest physical location, such as a retail or service outlet.

For more information, please visit www.g1.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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