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News Briefs

  Online News published in DM Direct Newsletter
September 1, 2000 Issue
  By Rachel Rasmussen

EMC and SAS Team to Address CRM Data Explosion

EMC Corp., a leader in information storage, and SAS Institute, a leader in integrated data warehousing and decision support, announced a global technology alliance. By integrating EMC enterprise storage systems and software with SAS technologies, the two companies are helping organizations address ? and capitalize on ? the waves of information flooding customer relationship management (CRM) systems.

SAS, now a member of EMC's E-Infostructure Developers program, and EMC, a SAS technology partner, will pool knowledge and engineering resources to create integrated solutions that deliver faster access to data for customers running SAS software and using EMC systems and software. While jointly marketing these solutions, each company will sell and service their respective products.

"Our customers are always looking for more ways to put their information to work for them, whether it is to drive additional revenue, be more competitive or improve customer service," said Roy Sanford, EMC's vice president of enterprise alliances. "This alliance will give our mutual customers integrated tools that allow them to capitalize on the vast amounts of business information they gather every day, with confidence of knowing that these joint SAS and EMC solutions have been pretested by our engineering teams."

For more information, please visit and


VIS Corporation Sees CRM Vendors Rush to E-Learning

VIS Corporation, and Internet solutions company, announced the results of its industry research on trends in CRM training. The research brief, "CRM Decision Point: Training Goes to the Web," highlights a strong move by many leading CRM vendors toward e-learning as a critical component of their client solution implementation strategy.

"CRM vendors understand that training can make or break a product implementation," said Andy Snider, CEO of VIS Corporation. "This research shows that many vendors see e-learning as the logical path to take to make that training timely and effective. We have seen this repeatedly across the more than 500 interactive learning initiatives VIS has participated in with all types of clients."

The survey results show that vendors agree on the impact of training. They are acutely aware that their clients want to optimize the return on their CRM investment and unanimously view training as a precursor to positive implementation results. In fact, more than 70 percent rate it as extremely important to solution success. The research findings also show the importance vendors attach to e-learning as a way to improve their training offerings and implementation success. Twenty-five percent of respondents already use the Web to train their clients and more than 60 percent of the remaining vendors plan to take their training to the Web within the next twelve months.

For more information about the survey, please visit


Nykamp Introduces Customer Experience Cycle Launching Customer Relationship Management (CRM) Into Reality

Nykamp Consulting Group, a leader in customer relationship management (CRM) and database marketing services, recently introduced Nykamp Customer Experience Cycle, a unique methodology designed to help organizations maximize customer satisfaction, loyalty and value.

The strength of the Customer Experience Cycle is its distinctive ability to identify and prioritize opportunities to develop stronger customer relationships. The Customer Experience Cycle begins with a thorough understanding of customer needs and behaviors. It then develops the process and guides the prioritization and customization of all customer interactions and experiences with an emphasis on customer satisfaction and customer value.

"Companies can have a more meaningful interaction with customers based on a multidimensional, segment-specific contact strategy," said Melinda Nykamp, president and CEO. " An actionable and measurable strategy will drive increased customer value and long-term loyalty. The Nykamp Customer Experience Cycle was developed to help organizations better understand and address these opportunities and interactions."

For more information, please visit

Rachel Rasmussen was a Web Editor of

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