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IntegrationWare Changes Name to Practicity to Reflect New Corporate Strategy and Vision

    Online News published in DMReview.com
July 25, 2000
 
  By Rachel Rasmussen

Buffalo Grove, Ill., July 25, 2000 ? Building upon its years of experience deploying custom knowledge management solutions, IntegrationWare announced it is changing its name to Practicity. The name change reflects the company?s new mission to more efficiently transfer critical knowledge between professional service organizations (PSOs) and their clients.

Practicity is leveraging its years of knowledge management product development and effective Web deployments to help companies deliver value-added knowledge to their clients. The company was recently recognized as one of the "Top 100 Companies" helping organizations leverage their intellectual assets and increase innovation and business velocity. Practicity has also expanded its senior management team with software industry veterans and opened a regional office in Andover, MA to ensure the successful execution of its business model.

"All too often, communication between service providers and their clients breaks down because it is difficult to keep teams from different companies working from the same page for long periods of time. Practicity enhances customer relationships with process-based communities so that both the consultant and client have an equal understanding and true stake in the relationship," said Practicity CEO David Kraft. "With Practicity, PSOs are able to differentiate themselves in the market by building consistent communication methodologies and closer relationships with their customers. In turn, clients gain immediate, personalized access to ongoing projects and are able to better review, manage and provide feedback to the PSO throughout the process."

For more information, please visit www.practicity.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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