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News Briefs

  Online News published in DM Direct Newsletter
June 23, 2000 Issue
  By Rachel Rasmussen

Group 1 Releases DataVerse for Real-time, Web-based Address Validation

Group 1 Software, a leader in customer name and address data quality, announced the release of its DataVerse suite of products. This Web-enabled offering enables e-businesses easily to integrate Group 1's state-of-the-art address verification technologies into their Internet applications. The DataVerse family of products supports real-time address validation, correction and/or formatting for the U.S., Canada and more than 200 countries worldwide.

"The worldwide explosion in e-commerce has made international address data quality a critical operational requirement for e-businesses," said Bob Bowen, CEO of Group 1. "Group 1's new DataVerse products are a natural extension for the e-commerce marketplace of our leadership position in customer name and address data quality applications."

By ensuring address data quality, the DataVerse product family can improve deliverability of goods and increase customer satisfaction. The highly scalable DataVerse offerings can handle transactional volumes typical of today's leading e-businesses and support both Java and COM interfaces. The DataVerse product suite consists of DataVerse U.S., DataVerse Canada and DataVerse International. DataVerse U.S. and DataVerse Canada validate, correct and standardize business and residential address data for the United States and Canada, respectively. DataVerse International validates, corrects and/or formats address data for over 200 countries worldwide.

For more information, please visit


Gartner on Customer Relationship Management: Call Centers and E-Commerce Drive Customer Loyalty

According to a new study by GartnerGroup, Inc., enterprises engaged in e-commerce should ensure that their call centers are in order before spending time and money on cutting-edge e-commerce applications. The Gartner study contains the results of interviews with 600 decision-makers of customer relationship management (CRM) solutions in North America.

According to the survey, enterprises rank e-commerce as their most important investment priority, but call center applications are ranked first in terms of functional importance. However, investments in call-center applications are ranked fifth. The lower ranking for call-center investment in the coming year may be because of investments already made in call centers or because IT investments are being funneled into e-commerce initiatives.

"Ideal CRM occurs when old-fashioned call centers with state-of-the-art-applications maintain customer loyalty while new e-commerce applications lower CRM costs and yield increased revenue," said Fred Landis, director, Gartner Consulting. "This is yet another reason why hybrid businesses that combine brick-and-mortar as well as Internet CRM practices in a brick-and-click environment will thrive over the next three to five years."

For more information about the study, please visit


OnLink Announces Strategic Alliance with CSC; B2B E-Commerce Sites to Benefit from Enhanced Customer Guidance

OnLink, a leading provider of e-commerce sales and marketing applications, announced a strategic implementation alliance with Computer Sciences Corporation (CSC). Under the terms of the alliance, CSC will implement OnLink's Commerce Suite, a family of software applications that provides interactive guidance to aid customer decision-making on business-to- business (B2B) e-commerce sites. With OnLink applications, businesses can gather product requirements, provide consultative guidance and recommend optimum solutions to their customers via the Web.

CSC helps customers implement solutions at every stage of the transaction ? from front-office design through customer relationship management, procurement and supply chain, to back-end integration. By combining OnLink's sales and marketing applications with CSC's expertise in designing and building global e-business solutions, companies will be able to improve online sales and service interactions with customers while leveraging their existing IT investments.

"Customers want the empowerment of self-service over the Internet with the same support and guidance that they would expect from a personalized sale," said Buck French, OnLink co-founder and CEO. "OnLink's e-commerce applications provide online customers the flexibility to assemble solutions that fit their needs and give them swift, reliable advice and feedback. CSC's global implementation capabilities and vertical industry expertise, coupled with their B2B e-business approach, made them a terrific fit to broaden our implementation and systems integration reach."

For more information, please visit and

Rachel Rasmussen was a Web Editor of

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