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News Briefs

  Online News published in DM Direct Newsletter
June 16, 2000 Issue
  By Rachel Rasmussen

Brio Technology Awards $1 Million to Columbia University Graduate School of Business

Brio Technology, Inc. announced a gift of $1 million awarded to the Columbia University Graduate School of Business for the study and analysis of revenue performance optimization (RPO), a new business methodology that allows companies to directly manage revenue and healthy growth as a process. The gift is to be funded over the next three years.

"Columbia Business School is very pleased to receive this $1 million gift from Brio Technology for the study of revenue performance optimization (RPO)," said Meyer Feldberg, dean of Columbia Business School. "Our faculty team will conduct leading-edge research and develop a curriculum to advance the theory and practice of RPO. This ground-breaking initiative with Brio will extend beyond the research into businesses world-wide."

"We're excited about the new academic territory being opened in this subject by Columbia University," said Yorgen Edholm, Brio Technology CEO. "Brio intends to bring the full power and competitive advantage inherent in RPO to organizations worldwide. Because the business climate is changing so fast, more corporations should work directly with academic institutions to contribute and learn new ways to run their companies. This gives us a chance to collaborate with some of the most talented business thinkers in the world."

For more information, please visit


Braun Consulting and Unica Corporation Partner to Provide Integrated Multichannel Marketing Solution

Unica, a leading provider of analytical CRM and multichannel marketing automation for clicks-and-mortar companies, announced that Braun Consulting has become a certified integrator of Unica products for both business-to-business and business-to-consumer companies. Chicago-based Braun Consulting is a leading Internet professional services firm focused on customer-driven business solutions.

Under the terms of the agreement, the two firms will work closely to help customers effectively integrate Unica's products with their existing IT infrastructure. In addition, Braun will establish a center of excellence to showcase Unica's analytical CRM and marketing automation solutions. Braun is currently helping customers deploy Affinium, Unica's cross-channel marketing suite for building rewarding customer relationships. Affinium delivers functionality for data mining and predictive modeling, campaign and customer interaction management, real-time personalization, and reporting.

"For companies seeking to put in place a highly effective marketing automation or campaign management system, Unica offers an ideal solution. The company's unique, open architecture makes integration easier, faster, and reduces overall implementation costs," said Larry Goldman, Braun's vice president of customer solutions.

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OMG to Adopt Common Warehouse Metamodel Specification

The Object Management Group (OMG) extends its support for distributed meta data standards by publishing a Common Warehouse Metamodel (CWM) Specification.

In these days of electronic business and marketing, an enterprise's accumulated data have become one of its most significant assets. Analysis of these data not only allows sales and production to be tuned for maximum profitability, but it allows entirely new and profitable products to be discovered and exploited. But, it is difficult to merge data into a single warehouse when the originals are spread over a number of different databases, using not only different data models but different meta models as well.

OMG's CWM provides a standard solution to this problem. Building on three existing industry standards ? the OMG's unified modeling language (UML), the extensible markup language (XML) and OMG's XML meta data interchange (XMI) ? the CWM starts by establishing a common meta model for warehousing. It then goes beyond this to standardize the syntax and semantics needed for import, export and other dynamic data warehousing operations.

Designed to work naturally with object, relational, record-based, multidimensional and XML-based data stores, the CWM supports data mining, transformation, OLAP, information visualization and other end-user processes. Meta model support encompasses data warehouse management, process and operation. The CWM specification extends to application programming interfaces (APIs), interchange formats and services that support the entire lifecycle of meta data management including extraction, transformation, transportation, loading, integration and analysis. Users can resolve specific integration issues by taking advantage of the CWM?s built-in extensibility.

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Rachel Rasmussen was a Web Editor of

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