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Pivotal Acquires Simba Digital Conversations

    Online News published in DMReview.com
May 31, 2000
 
  By Rachel Rasmussen

Vancouver, Canada, May 31, 2000 ? Pivotal Corporation, announced the signing of a definitive agreement to acquire 100 percent of the common shares of Simba Digital Conversations, a division of Simba Technologies Inc. Combined with Pivotal?s eRelationship 2000 solution, Simba?s Digital Conversations technology will improve the way business relationships are conducted over the Internet.

Simba Digital Conversations is a privately-held developer of e-marketing analytics solutions that empower companies with insight into the interests and needs of Internet customers. Together with Pivotal, the company will drive a new generation of business-to-business Web sites. The Simba Digital Conversation?s technology aggregates and analyzes all Internet customer interactions into a meaningful digital conversation. This technology will be available on a stand-alone basis and integrated with the Pivotal eRelationship 2000 and Pivotal eSelling 2000 product suites.

For more information about the acquisition, please visit www.pivotal.com and www.digitalconversations.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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