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Sagent and 24/7 Media Partner to Offer Real-Time, Internet-Based Marketing Solutions

    Online News published in
April 24, 2000
  By Rachel Rasmussen

Mountain View, Calif., April 24, 2000 ? Sagent Technology Inc., a leading provider of real-time e-business intelligence solutions, announced a strategic partnership with 24/7 Media, a global Internet media and technology company, to enable 24/7 Media clients to quickly and easily access the most current and complete widely available third-party customer information using Centrus Real- Time, Sagent?s real-time, Web-based information service.

Through its partnership with Sagent, 24/7 Media is now able to offer its users, including leading brick-and-mortar and dot-com companies, instant access to the most current, widely available third-party geographic, business-to- business and demographic information through a secure Web connection. Using Centrus Real-Time, 24/7 Media users can organize, consolidate and analyze their current customer base as well as integrate a wide variety of third-party information to create ideal customer profiles. Those profiles then are used to rapidly develop targeted online marketing campaigns to offer customized products and services directly to their best prospects.

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Rachel Rasmussen was a Web Editor of

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