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Sagent and 24/7 Media Partner to Offer Real-Time, Internet-Based Marketing Solutions

    Online News published in DMReview.com
April 24, 2000
 
  By Rachel Rasmussen

Mountain View, Calif., April 24, 2000 ? Sagent Technology Inc., a leading provider of real-time e-business intelligence solutions, announced a strategic partnership with 24/7 Media, a global Internet media and technology company, to enable 24/7 Media clients to quickly and easily access the most current and complete widely available third-party customer information using Centrus Real- Time, Sagent?s real-time, Web-based information service.

Through its partnership with Sagent, 24/7 Media is now able to offer its users, including leading brick-and-mortar and dot-com companies, instant access to the most current, widely available third-party geographic, business-to- business and demographic information through a secure Web connection. Using Centrus Real-Time, 24/7 Media users can organize, consolidate and analyze their current customer base as well as integrate a wide variety of third-party information to create ideal customer profiles. Those profiles then are used to rapidly develop targeted online marketing campaigns to offer customized products and services directly to their best prospects.

For more information, please visit www.247media.com or www.sagent.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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