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News Briefs

  Online News published in DM Direct Newsletter
April 14, 2000 Issue
  By Rachel Rasmussen

SAS Silicon Valley E-Intelligence Center to Improve E-Commerce Profits

SAS Institute, a market leader in integrated data warehousing, decision support and information delivery, announced the formation of the SAS e- Intelligence Center in Silicon Valley. The center was announced this week during the 25th annual SAS Users Group International (SUGI) conference in Indianapolis. Located in its San Jose, California office, the SAS e- Intelligence Center will open later this month and will focus on bringing SAS knowledge in data management and analytical abilities to dot-com and start-up companies and to all companies involved in e-commerce.

According to Randy Betancourt, SAS e-Intelligence Center director, "This nationally driven center gives SAS an opportunity to have direct contact with leading-edge companies working in the world of e-business. We will be working with customers, partners (ASPs and ISPs) and technology vendors to link all SAS processes to this new economy. The e-Intelligence Center also shows a commitment to ensuring our customers' success by adding more corporate resources in the heart of Silicon Valley."

In addition to on-site staff, and hardware and software, the SAS e-Intelligence Center will be linked to virtual team members, as required, from across SAS Institute consulting and development divisions. Partner organizations will also have staff closely linked to the activities of the center. Specifically, the SAS e-Intelligence Center will focus on e-commerce by developing new revenue channels to augment existing direct sales channels; exploring new business opportunities to join with technology partners and customers; continuing research and review of market requirements, business models and technology; and formalizing new channel links from development through marketing through consulting through national solution teams. The center will also feature a Best Practices Showcase.

For more information, please visit


REAL Solutions Teams with e2 Communications to Deliver Customer Relationship Management Solutions to Small and Medium-Sized Businesses

e2 Communications, a leading application service provider (ASP) of adaptive e-mail marketing and customer relationship management (CRM) solutions, announced a sales and marketing agreement with REAL Solutions, a leading e-business solution provider. As part of this alliance, REAL and e2 Communications will jointly market and sell turnkey solutions that will enable small- and medium-sized businesses to capitalize on the immense marketing power of the Internet by adding powerful one-to-one customer relationship capabilities to their existing Web sites.

The solutions will be based on e2's flagship product, e2Mail 4.0, which enables small and medium businesses to build their e-business by capturing, managing and building customer relationships through targeted and personalized e-mail messages that rely on demonstrated preferences, purchase histories and browsing behaviors. Through its lead management and generation functionalities, e2Mail v 4.0 enables businesses to convert passive site visitors into returning customers through a variety of methods including Web site offers and services, inbound messages and other sources.

For more information, please visit and


E.piphany Signs Enterprise-Wide Deal With Hewlett-Packard

E.piphany, Inc., a leading provider of customer-focused analytic, campaign management and real-time personalization applications, announced that Hewlett- Packard has bought an enterprise-wide license of the E.piphany E.4 system. Hewlett-Packard (HP) will use E.piphany's applications within its commercial customer organization to collect and analyze information about its hundreds of channel, alliance and development partners.

"E.piphany continues to partner with technology leaders such as Hewlett-Packard to help revolutionize the way corporations interact with their customers, whether business-to- business or business-to-consumer," said Roger Siboni, president and CEO of E.piphany. "E.piphany E.4 provides Hewlett-Packard with the needed window into its partners allowing them to collect, analyze and act on pertinent data. With E.piphany E.4, Hewlett-Packard can leverage this information to continuously to better serve the needs of the end-users."

For more information, please visit

Rachel Rasmussen was a Web Editor of

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