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News Briefs

  Online News published in DM Direct Newsletter
April 7, 2000 Issue
  By Rachel Rasmussen

Idea Integration Acquires Five Leading E-Solutions Companies in Key Markets

On April 7, 2000 Idea Integration, the e-business solutions unit of modis Incorporated, the billion-dollar subsidiary of Modis Professional Services, Inc, announced that it has recently acquired five e-solutions companies with operations in the Houston, Denver, San Francisco and Chicago markets. These acquisitions will add delivery capacity, strong management talent and expanded geographic coverage to the Idea Integration business unit, which generated approximately $200 million in revenue in 1999 and is expected to generate about $280 million in revenue in 2000. Terms of the transactions were not disclosed.

As a group, the acquisitions bring expertise and a strong track record in the areas of e-business strategy, Web and e-commerce software development, creative services and Web-branding, business intelligence and data warehousing, enterprise application integration (EAI) and Web infrastructure. The companies acquired include Catapult Technology, Information Technologies, Integral Results, Red Eye Digital Media and T1 Design.

Idea Integration delivers end-to-end e-business solutions to hundreds of clients ranging from dot-com startups to Global 1000 companies. The company offers a full service suite of e-business solutions, which are delivered through a network of local consulting practices. This local delivery model is supported by a National Practice team, which provides key personnel and skill sets to support the local practices. The acquisitions were completed as part of the company's strategy of ``filling in the map'' with key e-business practice offerings targeted to each of the Top 20 markets in the United States.

For more information, please visit


CPM Announces Free CRM Benefit Models

Healthcare marketers reluctant to make the financial and strategic investment required for a customer relationship management (CRM) program can now use free, online calculators to determine if this is a valuable option for their organization.

Customer Potential Management (CPM) Corporation has developed interactive CRM Benefit Models available online at

These Web-based formulas allow healthcare organizations to manipulate marketing scenarios with their own statistics or industry standards to compare potential ROI of campaigns with and without a CRM strategy. The first illustrates how CRM may increase profits by acquiring new patients, despite a fixed marketing budget. The second shows how a CRM strategy may optimize marketing costs required to achieve a specified increase in market share.

Read CPM's white paper, "CRM Benefit Models: Quantifying the CRM Investment" for a full description of these, other models and their value at


TDWI?s Seminar Series Courses for April and May

Looking for the best in data warehousing education? Look no further than The Data Warehousing Institute?s (TDWI) Seminar Series Here you will find quality courses taught by the industry's best instructors. Make plans for one of the upcoming seminars:

MINNEAPOLIS, MN ? April 17-21, 2000

  • Architecture and Design of the Operational Data Store ? Wednesday, Thursday and Friday
  • Data Warehouse: Fundamentals of Data Modeling ? Wednesday and Thursday
  • Data Warehousing Fundamentals: A Roadmap to Success ? Monday and Tuesday
  • Managing the Data Warehouse Program ? Wednesday and Thursday

WASHINGTON, D.C. ? May 22-26, 2000

  • Advanced Topics in Data Warehousing ? Monday and Tuesday
  • Data Warehouse and Data Mart Data Modeling ? Wednesday, Thursday and Friday
  • Data Warehousing Fundamentals: A Roadmap to Success ? Monday and Tuesday
  • How to Select Appropriate Tools for DW and E-Commerce Applications ? Wednesday and Thursday
  • Justifying, Proving and Sustaining Data Warehousing Value with ROI ? Wednesday

These are just two of the twelve seminars offered in 2000. Visit the Web site at www.dw- or call 972.578.5022 to find alternate dates and locations.

Rachel Rasmussen was a Web Editor of

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