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News Briefs

  Online News published in DM Direct Newsletter
March 31, 2000 Issue
  By Rachel Rasmussen

California State University at Chico Adopts the SPSS Data Mining Certificate Program

To better prepare its students for today's technology-oriented business environment, California State University, Chico (CSU) will begin offering the SPSS Certified Data Mining Professional (CDMP) program in summer of 2000. The CDMP curriculum is founded on the CRoss Industry Standard Process for Data Mining (CRISP-DM) methodology and teaches the critical skills necessary to conduct successful data mining initiatives. The curriculum features practical hands-on training using SPSS' Clementine software.

The CDMP curriculum teaches the critical skills necessary to conduct successful data mining initiatives. Using a variety of SPSS' software products, including Clementine, the certificate program will feature data mining applications in manufacturing, healthcare, higher education and insurance/financial services industries, attracting participants from those disciplines as well as business and IT programs.

The objective of the CDMP is to establish national competencies in data mining. The certification offers employers assurance that those completing course and lab work from a college or university involved in the CDMP have been trained in the necessary data mining skills established by the industry standard CRISP-DM methodology. In addition to the strong focus on a data mining methodology, participants will receive instruction and evaluation in data analysis as well as in-depth software training. Upon completion of the CRISP-DM assessment and three application/software certificates, participants will be awarded a continuing education certificate recognizing them as a "Certified Data Mining Professional."

For more information, please visit and


Baan Company to Form New E-CRM Subsidiary

On March 29, 2000 Baan Company, a global provider of enterprise business solutions, announced that it will form a new subsidiary dedicated to providing powerful e-business applications focused on the fast-growing Internet customer relationship management (e-CRM) market.

The move is designed to accelerate Baan's delivery of Internet-enabled applications, open new markets and migrate Baan's core business to an Internet- based model. The new customer relationship management company will focus on supporting e-enabled business processes across the commerce chain by allowing companies to serve wider markets while adopting more cost-effective business operating models.

The new company will operate globally with headquarters in Golden, Colorado. Baan is currently in the process of creating the new subsidiary and expects to have the legal entity in place by June 2000. Baan will consolidate all current CRM activities and resources, including technology-enabled selling, Internet-selling applications, Internet pricing and sales configuration into a single entity. The new company will leverage the global network of Baan partners and consultants as well as the Baan sales force and will cooperate with e-marketplace companies and other partners. The entity will also leverage a planned network of CRM research centers, the first of which was opened last week in Copenhagen, Denmark, to provide customers with leading-edge technology to implement and support powerful customer centric Internet business strategies.

For more information, please visit


Meridien Research Conference Reveals e-CRM Initiatives, Trends

Meridien Research took aim at e-CRM from a host of different viewpoints at its conference, "Focus on the Future: Capture the eCustomer." Focusing on the spot where customer relationship management (CRM) intersects with e-financial delivery strategies, Meridien defined e-CRM and its importance and looked at the specific challenges, opportunities and costs it represents.

The program, held in Boston last week, featured presentations by Meridien analysts and industry thought leaders to counsel financial services providers on this emerging practice. Drawing on its latest research, Meridien outlined how new e- CRM initiatives need to balance the solution demands for immediacy and relevance to e-business requirements with a broader, enterprise customer perspective.

New research was also the basis for a presentation on using intelligent technology for capturing the e-customer, examining how to fit solutions to the needs of specific customer segments. Starting with an overview of online trends, the research presentation looks at how customer preferences vary across institutions, segments and the globe. How these trends will affect and be affected by portals, content aggregation, bill presentment and payment were also covered.

For more information, please visit www.meridien-

Rachel Rasmussen was a Web Editor of

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