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Sagent Announces Centrus Real-Time, an Information Service for Real-Time Web-Based Prospecting and Selling

    Online News published in
March 27, 2000
  By Rachel Rasmussen

Mountain View, Calif., March 27, 2000 ? Sagent Technology Inc., a leading provider of real-time e-business intelligence solutions, introduced Centrus Real-Time, the first XML-based information service that dynamically delivers value-added information at the point of customer interaction to help companies make smarter business decisions.

Centrus Real-Time enables companies to better understand and predict customer needs and behavior, compare existing information with current market trends and allocate resources to retain the most valuable customers and acquire new ones. Centrus Real-Time adds significant value for businesses that want to augment their customer data with value-added geographic, business-to-business and demographic information. Centrus Real-Time can also be used to solve a variety of industry-specific problems such as DSL loop qualification in the telecommunications market, automated underwriting in the insurance industry and address validation and verification to reduce fraud and increase customer satisfaction in e-business.

"Centrus Real-Time helps us deliver on the vision of providing the complete 360-degree view of the customer," said Ken Gardner, president and CEO of Sagent Technology. "By combining internal prospect, customer and operational information with data from a wide variety of third party value-added content providers, companies are able to make informed decisions in real time on the most appropriate products and services to offer to their customers."

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Rachel Rasmussen was a Web Editor of

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