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Coremetrics Launches Comprehensive E-Marketing Intelligence Service

    Online News published in DMReview.com
March 24, 2000
 
  By Rachel Rasmussen

San Francisco, Calif., March 24, 2000 ? Coremetrics, Inc., a comprehensive e- marketing intelligence ASP, announced the launch of eLuminate, a complete Web visitor analysis service. eLuminate is the first service to analyze the relationship between lead generation, customer acquisition and retention activities to provide a unified view of the online consumer. eLuminate can be implemented within days and enables online retailers to uniquely identify and profile all site visitors, determine campaign effectiveness and improve overall marketing strategies.

eLuminate includes in-depth media analysis, merchandizing analysis and customized segmentation reporting ? all integrated into a single, outsourced solution. Through patent-pending technology, eLuminate identifies both online browsers and buyers and intelligently tracks their behavior over their lifetime, providing online retailers with critical ROI analysis of marketing campaigns and in-depth lifetime analysis of all site visitors. eLuminate provides real-time customized segmentation reports, enabling online retailers to identify and target all customers and browsers.

The eLuminate service will be publicly available on March 27, 2000. eLuminate is a service-based solution with monthly fees based on total unique visitors. For more information, please visit www.coremetric.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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