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Informatica and Net Perceptions Form Strategic Partnership to Provide E-Commerce Companies With e-CRM Solution

    Online News published in DMReview.com
March 17, 2000
 
  By Rachel Rasmussen

Palo Alto, Calif., March 16, 2000 ? Informatica Corporation, a leading provider of integrated analytic solutions for e-business, and Net Perceptions, Inc., a leader in enterprise-wide personalization software and services, announced a strategic partnership to deliver a tightly integrated solution to help e-commerce companies offer real-time personalization capabilities to their online customers. The pairing of Informatica's e-CRM application suite and its PowerCenter.e e-business data-integration software with Net Perceptions' personalization technology is designed to help e-commerce companies grow their businesses by deepening customer relationships, increasing sales and enhancing profitability with every transaction.

Net Perceptions' real-time personalization technology predicts an individual's preferences and makes specific recommendations accordingly, including cross-sell or up-sell items, tailored Web site content and banner ads. The technology does this by learning about each individual's preferences through observing real-time Web site behavior, recalling past online behavior and asking the individual to rate a number of relevant items. Paired with Informatica's leading data-integration software, Net Perceptions will combine real-time information with historical data such as prior purchase history, customer segmentation and other online and legacy information, to enable e- businesses to offer their customers relevant, highly personalized recommendations.

The integrated products are scheduled to be available during the second quarter of 2000. For more information, please visit www.netperceptions.com and www.informatica.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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