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Exchange Applications and Engage To Offer Profile-Enhanced Analytics

    Online News published in
March 16, 2000
  By Rachel Rasmussen

Rancho Mirage, Calif., March 14, 2000 ? Exchange Applications, Inc., which optimizes interactive relationships between customers and companies, announced an alliance with Engage Technologies, Inc., a leading provider of next- generation online marketing solutions and a majority-owned operating company of CMGI, Inc., to introduce a new profile-enhanced analytic solution. The offering, Optimizer AV, will be available from Exchange Applications and will enable organizations to collect and analyze company-specific, anonymous profiles of Web site visitors, allowing them to optimize online marketing programs. As part of the joint agreement, Exchange Applications will license Engage?s ProfileServer software, a dynamic profiling application.

Optimizer AV marries technologies from MicroStrategy, Engage and Exchange Applications to collect, analyze and report on company-specific profile information. The new offering enhances Exchange Applications? next-generation analytics tool, Optimizer, a co-development project between MicroStrategy and Exchange Applications. Optimizer AV will allow both experienced dot-coms and companies new to the Web to collect company-specific, anonymous profile information and perform in-depth analytics on that data to realize a number of possible benefits.

Optimizer AV is expected to be available in the beginning of the third calendar quarter of this year. Pricing is still under consideration. For more information, please visit and

Rachel Rasmussen was a Web Editor of

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