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SAS Institute's E-Intelligence Solution Increases Profitability for E-Businesses

    Online News published in DMReview.com
March 3, 2000
 
  By Rachel Rasmussen

Cary, N.C., Feb. 28, 2000 ? SAS Institute, a market leader in integrated data warehousing and decision support, announced the SAS Solution for E- intelligence, software and services that help organizations develop and sustain more profitable relationships with customers and suppliers by enabling them to understand online behavior and to personalize marketing responses.

SAS Solution for e-Intelligence integrates and adds intelligence to information from all of an organization's customer or supplier contact channels. Integrating information from the Internet, extranets, call centers, e- mail and campaign management systems creates a holistic view of the customer or supplier.

The flagship offering in the solution, e-Discovery, addresses customer and supplier relationships. This offering allows organizations to increase the likelihood of response to targeted promotions by basing marketing programs on target-group information gathered from multiple contact points. The integrated solution further increases the ratio of Web visitors to customers by helping organizations design sites that lead to sales in the fewest number of clicks. To minimize risks inherent in online supplier relationships, e-Discovery analyzes data from multiple channels and delivers e-intelligence to guide decision-makers.

In addition to e-Discovery, the IT Service Vision offering addresses IT service levels, and the WebHound offering addresses clickstream analysis. e- Discovery, IT Service Vision and WebHound solutions are currently available through SAS Institute's distribution channels. Pricing, which includes software and services, starts at $200,000 for e-Discovery, at $100,000 for IT Service Vision, and at $80,000 for WebHound.

For more information, please visit www.sas.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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