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News Briefs

  Online News published in DM Direct Newsletter
October 20, 2000 Issue
  By Rachel Rasmussen

Customer Relationship Management Market to Exceed $24 Billion by 2003

In a report released by Aberdeen Group, a leading provider of technology market consulting and research, the customer relationship management market will exceed $24 billion by 2003 and will remain a high-growth IT market. The report, entitled "Customer Relationship Management: Year 2000 Edition," provides an in-depth market analysis on the state of the CRM industry.

"A broad base of end users employ CRM applications and best practices to form the underpinnings for successful e-business and mobile e-business initiatives," said Christopher Fletcher, vice president and managing director. "CRM remains a high priority for IT executives because innovative technologies have raised the bar and customers expect quick, efficient service and support."

"Customer Relationship Management: Year 2000 Edition" examines market size, segmentation, expenditures and growth forecasts for the CRM, sales force automation, customer support, help desk and field service markets. The report also explores the burgeoning role of application service providers (ASPs), marketing automation, e-service and partner relationship management (PRM) and their impact on the already mature CRM market.

For more information about "Customer Relationship Management: Year 2000 Edition," please visit


ABC Technologies, SAS Institute and Computer Sciences Corporation Announce Intent to Explore XML- based Standard

ABC Technologies Inc., SAS Institute and Computer Sciences Corporation (CSC) jointly announced their intent to research and propose an extensible markup language (XML) standard to facilitate seamless integration between scorecarding applications.

"Our desire is to develop a standard that will remove the technology and software barriers associated with communicating and deploying performance management information across the enterprise, we hope others will join us in this endeavor," said Will McKinney, ABC Technologies' chief technology officer.

"In CSC's annual survey of CFOs with the Financial Executive's Institute, the need for enhanced analytical information has been the primary theme. Today's complex business models and heterogeneous systems environments cry out for an open, independent information backbone to support the sharing of measurement information. CSC is excited to be working with these industry leaders in developing a robust XML- based standard," said Al Rossman, principal with CSC's Consulting Group.

As part of this joint effort, these organizations will collaborate online to develop this proposal. This collaborative effort will be openly available for review next year through multiple Web site links from the ABC Technologies, SAS and CSC corporate sites.

For more information, please visit, and


Microsoft Business Intelligence Bootcamp 2000

Your firm is cordially invited to send representatives to a specialized training for architects, design engineers, project managers or senior/lead consultants. The three-day Business Intelligence Bootcamp 2000 is designed with a specific focus on how to develop business intelligence and data warehousing solutions using ETL, OLAP and data mining technologies. This will be a hands-on event where participants will build knowledge and experience working with actual products.

The target attendee for this conference will be architects, design engineers, project managers or senior/lead consultants. There will be a limited number of seats for this event (approximately 200), thus it is imperative that each firm selected send the right consultants that meet the attendee profile. This course will contain highly technical content ?it is recommended that marketing or business development persons do not attend. Because of the short notification for these events, we will register attendees on a first-come, first-served basis. However, Microsoft will reserve the right to limit the number of attendees per firm to ensure that as many firms as possible can attend.

The Business Intelligence Bootcamp will take place on December 11, 2000 at the Microsoft Conference Center. The registration fee is $950. To register online, visit and select "Microsoft Business Intelligence Bootcamp 2000." The event name is BI Bootcamp and the password is BI. For more information, please contact Vicki Richardson at

Rachel Rasmussen was a Web Editor of

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