DM Review | Covering Business Intelligence, Integration & Analytics
   Covering Business Intelligence, Integration & Analytics Advanced Search
advertisement

Resource Portals
Analytic Applications
Business Intelligence
Business Performance Management
Data Quality
Data Warehousing Basics
EDM
ETL
Storage
More Portals...

Advertisement

Information Center
DM Review Home
Online Conference & Expo
Web Seminars & Archives
Newsletters
Current Magazine Issue
Magazine Archives
Online Columnists
Ask the Experts
Industry News

General Resources
Bookstore
Industry Events Calendar
Vendor Listings
White Paper Library
Glossary
Software Demo Lab

General Resources
About Us
Press Releases
Awards
Media Kit
Reprints
Magazine Subscriptions
Editorial Calendar
Contact Us
Customer Service

Quadstone Introduces CustomerConversion; Web Analysis Solution Designed to Help E-Businesses Turn Web Site Visitors into Buying Customers

    Online News published in DMReview.com
January 25, 2000
 
  By Rachel Rasmussen

Boston, Mass., Jan. 25, 2000 - Quadstone, a leading developer of intelligent customer behavior modeling software for Internet and traditional businesses, announced CustomerConversion, the first comprehensive software solution that enables e-businesses to understand and predict online customer buying behavior and drive customer profitability. Quadstone?s CustomerConversion product analyzes Web and other data from a customer behavior standpoint ? as opposed to merely generating static Web traffic reports. Understanding customer behavior and what really drives online selling helps e-marketers optimize customer acquisition resources, target profitable customer segments and convert Web visitors into long-term, loyal customers.

Quadstone?s CustomerConversion software bridges the gap between e-commerce and customer intelligence. Unlike alternative solutions that only report on how many page view hits have been logged, Quadstone allows companies to delve, using sophisticated interactive graphics, into why customers are behaving in a certain manner. Studying customer profiles in terms of behavior, value, profitability and preferences leads Quadstone?s customers to drive their businesses and implement effective marketing approaches.

CustomerConversion runs on NT and Unix servers, interfacing to relational databases and other data sources, and delivering interactive graphics and results to the business-user?s desktop. Pricing for the CustomerConversion solution ranges from $50,000 to $100,000 depending on the number of customers and other characteristics. CustomerConversion is currently available.

For more information, visit www.quadstone.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



E-mail This Online News E-Mail This Online News
Printer Friendly Version Printer-Friendly Version
Request Reprints Request Reprints
Advertisement
advertisement
Site Map Terms of Use Privacy Policy

Thomson Media

2005 The Thomson Corporation and DMReview.com. All rights reserved.
Use, duplication, or sale of this service, or data contained herein, is strictly prohibited.