Vignette Corporation to Acquire DataSage, Inc.
AUSTIN, Texas, Jan. 10 ? Vignette Corporation, a leading provider of e- business applications, announced that it has signed a definitive agreement to acquire DataSage, Inc., a leading provider of e-marketing and personalization applications that help organizations create a comprehensive single enterprise- wide view of their customers.
Vignette will acquire 100 percent of the outstanding stock and assume all stock options of DataSage in exchange for approximately 3.16 million shares of Vignette common stock. Vignette will account for the transaction using purchase accounting and expects to close the acquisition by March 31, 2000, subject to approval by the shareholders of DataSage, Inc. and other customary closing conditions. Vignette expects to incur one-time acquisition costs and integration related charges associated with the transaction in the first and second quarters of 2000, which include costs associated with product integration, cross training, and other merger related costs. It is anticipated that the acquisition will help Vignette grab a larger piece of the overall market for these comprehensive e-business solutions that industry analysts estimate to be a $3.7 billion market opportunity by 2002.
"We are very excited about the opportunity to provide a comprehensive e- business platform together with Vignette. Our customers have indicated the need for deeply integrated closed-loop personalization, and we are now uniquely positioned in the marketplace to deliver the complete solution," said David Blundin, CEO and Founder of DataSage.
For more information, visit www.vignette.com and www.datasage.com.
Rachel Rasmussen was a Web Editor of DMReview.com.