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News Briefs

  Online News published in DM Direct Newsletter
January 7, 2000 Issue
  By Rachel Rasmussen

The Data?s Worth More Than the Dollars

Business Intelligence Live invites you to join Bill Inmon, the "Father of Data Warehousing" and founder of Pine Cone Systems, for a special interactive Webcast sponsored by Hewlett- Packard and DM Review magazine at 9 a.m. PST on January 12, 2000.

Tackle the toughest issues in data warehousing architecture. Discover how the information you collect, and how you use it, determines your long-term business success. See how other dot-com and click-and-mortar innovators tackle data volume issues to make the most of customer intelligence! Find out more at

Peppers and Rogers Group Sponsors 1to1 Institute for CRM Strategies

"1to1 Institute," a five-day CRM seminar led by Don Peppers, Bob Dorf and a senior team of Peppers and Rogers Group consultants will be held January 16-20, 2000 at the Prudential Center for Learning and Innovation in Norwalk, Connecticut. The intensive, interactive seminar is designed for executives currently working with one-to-one principles and strategies. Combining a heady mix of guest speakers, consultant presentations, case studies, team building and peer review, the format enables participants to focus 24 hours-a-day on turbo- charging their one-to-one programs. Enrollment will be strictly limited for optimal interaction with presenters and consultants.

The program is designed specifically for advanced marketing, sales, customer relationship and information technology professionals at enterprises that are just beginning to implement or are in the early stages of one-to-one initiatives. The program's agenda is based upon Peppers and Rogers Group's unique methodology, which leverages technology to treat different customers differently ? giving each customer a powerful incentive to buy more today and return tomorrow to buy again.

In addition, attendees of the 1to1 Institute will learn change management techniques for creating a one-to-one enterprise, how one-to-one efforts impact human resource departments and how to address the various roadblocks that are sure to challenge a one-to-one journey.

For more information and/or to receive registration information, go to

Free Electronic Commerce Glossary 2.0 Now Available

Profile Systems, Inc is now offering the newest release of its comprehensive Glossary for Electronic Commerce in Windows format. Now loaded with more than 1,300 terms in a standard help format, the Profile Glossary is a useful tool for companies investigating or already involved with electronic commerce technology.

Profile Systems has developed this resource to help business organizations to better understand supplier assisted inventory management (SAIM), product synchronization, automatic replenishment, data warehousing, and true "lights- out" electronic commerce. Further, the EC Glossary has been incorporated into several MBA programs to support education in this rapidly growing field.

The EC Glossary uses the Windows standard help file format, enabling all terms and definitions to be easily browsed by keyword, alphabetically or by acronym. The application can be run in any Windows '95, Window '98 or Windows NT environment and requires insignificant available hard drive space. The Profile EC Glossary is the only comprehensive resource that resides on the user's desktop for quick reference. The glossary is available without commitment or obligation and can be downloaded directly from the Web.

For more information, visit

Rachel Rasmussen was a Web Editor of

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