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Informatica Acquires Influence Software

    Online News published in DMReview.com
December 15, 1999
 
  By Rachel Rasmussen

Palo Alto, Calif., Dec. 15, 1999 - Informatica Corp., the company whose software provides the infrastructure powering some of the world's most advanced business intelligence systems, announced the acquisition of Influence Software, a leading provider of analytic applications for the e-business value chain. The combination of the two companies' products will enable Informatica to deliver the industry's first analytic solution optimized to address the multichannel requirements of industrial-strength "B2B" e-businesses. Informatica is acquiring Influence Software for roughly $80 million in a stock transaction. The transaction will be treated as a pooling of interests.

The acquisition marks a realization of Informatica's vision to become the leading provider of packaged analytic applications for B2B e-business. According to analysts at Forrester Research, the overall e-business market is expected to grow to $1.3 trillion in 2003, with $1.1 trillion spent on B2B solutions as big businesses embrace e-business. Informatica's new analytic applications will address a critical need -- helping large, multichannel corporations gain insight into the performance of their complete e-business value chains including the productivity, efficiency and quality of their buying and selling relationships with customers, suppliers, marketplaces and trading partners.

"Our acquisition of Influence allows us to deliver the industry's most robust analytic applications for gaining real-time business insight across the entire e-business value chain," said Gaurav Dhillon, CEO of Informatica. "Powered by Informatica's industry-leading data-integration infrastructure, which has become a platform of choice for e-business analysis, these innovative analytic applications will help give industrial-strength e-businesses actionable insight into their markets, customers, suppliers and distribution channels."

"Influence is a great fit for Informatica," said Marv Mouchawar, president and CEO of Influence Software. "Our analytic applications provide a critical cross-channel view into the full e-business value chain, allowing its various components to respond in Internet time to dynamics such as changing market pressures, price elasticity and inventory fluctuations. Powered by Informatica, our applications will give customers real-time insight and responsiveness to actual sales, enabling them to gain and sustain a competitive advantage."

For more information, visit Informatica's Web site at www.informatica.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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