DM Review | Covering Business Intelligence, Integration & Analytics
   Covering Business Intelligence, Integration & Analytics Advanced Search
advertisement

Resource Portals
Analytic Applications
Business Intelligence
Business Performance Management
Data Quality
Data Warehousing Basics
EDM
ETL
Storage
More Portals...

Advertisement

Information Center
DM Review Home
Online Conference & Expo
Web Seminars & Archives
Newsletters
Current Magazine Issue
Magazine Archives
Online Columnists
Ask the Experts
Industry News

General Resources
Bookstore
Industry Events Calendar
Vendor Listings
White Paper Library
Glossary
Software Demo Lab

General Resources
About Us
Press Releases
Awards
Media Kit
Reprints
Magazine Subscriptions
Editorial Calendar
Contact Us
Customer Service

IBM Launches Major E-Business Initiative Emphasizing Business Intelligence

    Online News published in DMReview.com
September 22, 1999
 
  By Rachel Rasmussen

Somers, N.Y., Sept. 22, 1999 - IBM launched a major e-business initiative spearheaded by a $30 million integrated marketing campaign and backed by numerous product announcements from across the corporation. The worldwide initiative, which establishes business intelligence (BI) as the next major wave of e-business, also includes:

  • A new program that delivers complete relationship marketing solutions for small and medium businesses.
  • New industry and consulting offerings that help companies manage relationships with customers, monitor business performance and establish a foundation to run BI projects.
  • New advanced software for analyzing and integrating customer, product and services data.
  • IBM's newly announced servers: The RS/6000 S80 Enterprise Server excels at processing the large amounts of data used for BI, and the S/390 Multiprise 3000 provides a BI solution capability for midrange companies.
  • New financing options.

"IBM's mantra these days is 'Do what's right for the customer,'" said Wayne Eckerson, an analyst for Patricia Seybold Group, in his recent report, IBM Leads the Pack: Big Blue Has Discovered a Winning Formula for Business Intelligence. "From a practical perspective, this means that IBM is working customer accounts from the outside in, preferably leading with professional services to assess customers' requirements before selling products."

For more information, visit www.ibm.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



E-mail This Online News E-Mail This Online News
Printer Friendly Version Printer-Friendly Version
Request Reprints Request Reprints
Advertisement
advertisement
Site Map Terms of Use Privacy Policy

Thomson Media

2004 The Thomson Corporation and DMReview.com. All rights reserved.
Use, duplication, or sale of this service, or data contained herein, is strictly prohibited.