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Carleton's Pure·View Addresses Customer Data Management Challenges in Financial Services

    Online News published in DMReview.com
August 13, 1999
 
  By Rachel Rasmussen

Minnetonka, Minn., Aug. 11, 1999 - Carleton Corp. introduced its PureView customer data management solution for the financial services industry to address the growing need for enterprise customer information required for customer-focused business initiatives.

PureView provides enhanced features supporting the unique requirements of the financial services industry. PureView supports parsing of financial standard terms such as "trustees for" or "estate of" that are often embedded in unstructured name and address data. These features provide financial services companies with the capabilities for identifying unique customer, household and their relationships with organization.

For more product information, visit Carleton Corp.'s Web site at www.carleton.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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