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Trajecta's Optimization Simulation Environment Integrates Key Decisioning and Management Technologies to Optimize Customer Value

    Online News published in DMReview.com
August 4, 1999
 
  By Rachel Rasmussen

Austin, Texas, Aug. 4, 1999 - Trajecta, Inc. announced the availability of its integrated decisioning and management solution - the Optimization Simulation Environment (O.S.E.) - to select charter clients within its current areas of industry experience and expertise, including the credit card sector. The Trajecta O.S.E. is a software system that was designed to be a prediction, simulation and optimization platform.

Its goal is to capture and measure the causal relationships and interaction effects of all customer behaviors in a complete and structured manner. The result is an integrated decisioning environment that provides managers with detailed account-level action plans that provide recommendations that produce maximum economic returns to each account over the entire portfolio.

To learn more about the product, visit www.trajecta.com.


Rachel Rasmussen was a Web Editor of DMReview.com.



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