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Omniture and SAXOTECH Join Forces for Web Publishing and Analytics

    Online News published in DMReview.com
February 8, 2006

Omniture, the provider of on-demand Web analytics and online marketing services, announced a strategic reseller partnership with SAXOTECH, a software development and systems implementation company, to integrate Omniture's Web analytics software with SAXOTECH's online publishing platform. By aligning resources, the two companies will develop a one-stop solution for automated Web publishing and provide critical traffic analytics information that will empower SAXOTECH's online publishing partners and media companies to better understand and respond to online business opportunities.

SAXOTECH will integrate the Omniture SiteCatalyst reporting and analytics suite with SAXOTECH Online, an enterprise-class Web publishing platform developed to enable the rapid flow of content from news sources to multimedia Web sites. With the technology integration, the two applications will work together to publish content and reveal data about the way people find and consume news online. The integrated solution will allow publishers to quickly recognize reader behavior and thereby create compelling online business strategies in response to the increasing appetite for online news.

Advanced Web analytics is a key strategic driver for success as traditional publishers face unprecedented structural changes leveraging their brand to establish competitive online media offerings. SiteCatalyst provides an intuitive, easy-to-use interface for the entire organization from Web site editor, online producer and ad sales managers to finance, group owner management and the C-level executive to measure, manage and communicate online success according to key performance indicators.

This technology relationship is a key element of SAXOTECH's blueprint for successful media businesses, outlining how next-generation media companies will benefit from a single, focused technology infrastructure and removing the need to manage multiple vendor integration. The joint solution will empower online customers to increase revenue by making business decisions that have a direct and measurable impact throughout the organization.


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