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  Product News published in DM Direct Newsletter
February 3, 2006 Issue
  By DM Review Editorial Staff

Holiday Quality Foods to Deploy Salient's Margin Minder Series

Holiday Quality Foods, a privately held grocery chain based in Cottonwood, California, will be deploying Salient Corporation's Margin Minder 3.0 to more rapidly and effectively measure and evaluate profitability throughout the company. In addition, the company has made significant investments in a data warehouse and wants to be able to provide its corporate and store managers with faster and more direct access to that information. Holiday Quality Foods will first deploy sales and profitability management by product, category and store. The company will also use Margin Minder to measure and manage operations productivity.

"As a growing business competing with much larger, national chains, we needed a business performance solution that will help us make smarter faster decisions and be more competitive," said Richard Morgan Jr., president of Holiday Quality Foods. "We expect that we will garner immediate ROI just by giving our store-level and corporate managers instant access to data warehouse information and the ability to drill down to determine areas of opportunity or a red flag."

McJunkin Corporation Looks to Silver Creek Systems to Improve Product Information

McJunkin Corporation, a leading industrial distributor, announced that it has selected Silver Creek Systems, a provider of enterprise data usability solutions, to improve its product data quality and usability, enabling faster, more accurate and complete service for McJunkin customers across many industries.

"Inconsistent and incomplete product information has been a problem for distributors for as long as we have been in business. As a result, we have always invested heavily to scrub and cleanse our data, but with almost 500,000 constantly changing items we needed a better way," said James Underhill, senior vice president of Accounting and Information Systems for McJunkin Corp. "Rich product information is becoming a differentiator for us. It allows us to offer value-added services to our customers and also drive internal operational efficiencies."

McJunkin has selected the DataLens System from Silver Creek Systems to improve the quality and consistency of their product data. The DataLens System uses patented semantic technology to understand complex product data and restructure it for improved usability, allowing delivery of product information on-demand, anywhere inside or outside the enterprise.

Silver Creek Systems' solution will allow McJunkin to enhance and enrich its Corporate Item Master with more complete descriptions and product details for search and usability. In addition, McJunkin can import and standardize new product information more quickly, whether from new suppliers or from M&A activity. This enhanced data quality will be especially valuable in improving the speed and accuracy of customer quotations.

"We compete on our ability to absorb and manage information from many sources better than our competition. The more complete our product information, the better customer service we can provide," said Rory Isaac, senior vice president of National Accounts for McJunkin Corp.

Avis Europe Deploys SPSS Predictive Analytics Software

The car rental group, which operates in 3,000 locations across 108 countries worldwide, is using SPSS' data mining software as part of the development of its customer relationship activity.

According to Tom Tweddell, head of direct marketing at Avis, "SPSS will provide a step change in our ability to understand customers' needs and better satisfy these in the future."

SPSS' software allows a wide range of statistical analysis across customer records and transactional data. Avis Europe will use the results to develop customer profiles and segment its data more accurately. In turn, this information will be used to improve the effectiveness of Avis' sales and marketing campaigns across Europe.

Tweddell continued: "Not only does SPSS give us new analytical, statistical and predictive modeling capabilities to drive our customer strategy forward, it has been easy to integrate with our existing information systems, is straightforward to use and is allowing us to automate a number of previously manual, time-consuming processes."

Publicis Groupe Media Chooses SPSS Software for Statistical Consolidation

Publicis Groupe Media, a media consultancy subsidiary of the Publicis Groupe, has purchased SPSS predictive analytics software for statistical analysis across its U.S. organization.

Publicis Groupe Media (PGM) encompasses Starcom MediaVest Group and ZenithOptimedia to create an integrated network of nearly 3,800 contact architects specializing in media management, internet and digital communications, response media, entertainment marketing, sports sponsorships, event marketing and multicultural media. Publicis Groupe is the world's fourth largest communications group. Its activities span 104 countries on six continents.

As part of its consolidation of research contracts and other internal communications between Starcom MediaVest Group and its sister media consultancy group ZenithOptimedia, PGM chose SPSS as its preferred statistical analysis tool.

"SPSS allows Starcom MediaVest Group and ZenithOptimedia to enhance our proprietary research and give our clients a real advantage in the marketplace," said Helen Katz, senior vice president of research, Starcom MediaVest Group. "The Groupe contract puts consistent data in the hands of the research experts who inform media plans and help clients maneuver the cluttered and dynamic contact landscape."

Prologic Keeps Retailers in Fashion with HyperRoll

Prologic plc, the UK's leading provider of specialized ERP solutions for the fashion and lifestyle sector, is now offering HyperRoll's data aggregation technology to its clients. By combining HyperRoll technology with Prologic's CIMS ERP solution, Prologic clients will enjoy dramatically accelerated business reporting with on-demand access to highly detailed business information, all from within their existing applications.

CIMS enables fashion and lifestyle companies to manage all aspects of their business from a single enterprise system. In addition to its extensive management capabilities, CIMS already provided a robust front-end reporting tool, designed from the ground up to deliver the information required within fashion & lifestyle businesses. However, as their customer volumes and requirements grew, Prologic had begun to find that their current data warehouse technology was struggling to deliver the performance its customers required. For example, customers need to generate on demand, customized, detailed stock and sales analyses, but this was proving a lengthy and time-consuming task due to the sheer volume of data. In essence, these difficulties were starting to impact customers' ability to take proactive approaches to their buying and merchandising strategies.

Prologic has now partnered with HyperRoll, addressing these difficulties and providing its customers with lightning-fast reporting capabilities. HyperRoll combines patented aggregation, caching and compression algorithms to deliver immediate and substantial improvements in business intelligence performance. HyperRoll's technology works seamlessly within Prologic's CIMS environment to accelerate reports 100-fold, enabling access and analysis of data in unparalleled detail.

"Our HyperRoll-powered reporting tools give us a significant competitive advantage in the market," said Sam Jackson, chief executive of Prologic. "Using HyperRoll's data aggregation software, we are now able to offer increasingly robust reporting capabilities to our customers, improving their business visibility, while allowing them to become more proactive in their merchandising. We anticipate wide adoption of the solution within our existing customers' organizations, and we look forward to providing these enhanced reporting capabilities to future customers."

Barilla America Finds Healthy Budgeting and Reporting Solution with Satori Group

Barilla America has purchased Satori Group's proCube for budgeting and reporting and the OneGlance dashboard to accurately monitor and understand their business performance. The Barilla Group, whose brands include Barilla, Mulino Bianco, Pavesi, Voiello, Wasa, Misko (Greece), Filiz (Turkey), and Yemina and Vesta (Mexico), is a worldwide leader in the pasta category.

"Barilla's rapid growth is to be attributed to our devotion to quality and 100% commitment to customer satisfaction. From our earliest discussions with Satori, they emerged as the leader with the depth of knowledge and commitment to satisfaction to make us succeed in this BPM project," said Beata Ostrovsky, director of Financial Reporting, Barilla America. "To grow in this industry, we need to intelligently respond to the ever-changing demands of our business. We're counting on proCube's ability to provide actionable information about our markets, channels, and product lines via an Excel-based interface and dashboards, and we're confident Satori's the one to get us there."

Banca CR Firenze Drives Organic Growth with SSA Global's CRM and Accenture

Banca CR Firenze, a leading Italian bank, is driving organic growth by deploying SSA CRM, powered by Epiphany. Recommended and implemented by Accenture, CR Firenze has achieved significant results using SSA CRM to develop and execute central marketing campaigns to more than 600,000 customers and distribute leads and responses to their more than 450 branches.

"Being able to segment our customer base and determine the most likely offer for each customer has helped us significantly increase our offer redemption rates," said Giovanni Andolfi, marketing and customer insight manager, CR Firenze. "Working with SSA Global and Accenture has helped CR Firenze to improve our customers' overall experience and drive organic growth within our existing customer base."

In their branches, CR Firenze is using SSA Sales and SSA Marketing solutions for lead management, personalized offer recommendations and a comprehensive view of the customer. The solutions provide branch sales agents with an intelligent, integrated sales and marketing desktop with a single view of the customer as well as automated offer recommendations to help drive better cross selling to existing customers when in the branch. The SSA Global solution put in place by Accenture for CR Firenze has generated 31 percent acceptance rates for outbound marketing campaigns, and has seen a 51 percent positive response to targeted cross-sell offers in their branches.


For more information on related topics visit the following related portals...
Analytics, Corporate Performance Management (CPM), ERP and Query & Reporting.

This piece has been brought to you by the DM Review Editorial staff.

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