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Epsilon Interactive Statement: Federal Trade Commission's CAN-SPAM Act Effectiveness Report

    Online News published in DMReview.com
December 20, 2005

The Federal Trade Commission (FTC) today issued its report to Congress on the effectiveness of the CAN-SPAM Act, highlighting significant gains in the battle against spam since its enactment two years ago. Epsilon Interactive, a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, commended the FTC for its thorough examination, its report, and its ongoing efforts to promote a safer and more reliable email environment.

In addition to enforcement of the Act, Epsilon Interactive notes that the FTC has been working aggressively to encourage the development of email authentication standards in the marketplace, and has also led important worldwide educational initiatives such as "Operation Spam Zombies."

Through its involvement in the Direct Marketing Association (DMA) and the Messaging Anti-Abuse Working Group (MAAWG), Epsilon Interactive remains active in the development of new technologies and best practices that distinguish legitimate email from spam.

 

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This piece has been brought to you by the DMReview.com Web Editorial staff.

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