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Books24x7 Announces Results of Research on Information Tools and Resources Used by Senior Executives

    Online News published in DMReview.com
December 22, 2005

Bersin & Associates Research Survey Shows Costs of Time Searching for Information Can Exceed $50,000 Annually for Each Executive

Books24x7, a subsidiary of SkillSoft PLC and the developer of online Referenceware for IT, business, engineering, financial and government professionals, today announced the availability of a new research report, "How Executives Stay Informed: A Study of Resources Used and Time Spent Locating Critical Business Information." The study, written by Bersin & Associates, finds that most senior-level executives spend hours each week searching the Internet in frustration for business-related information that will help them stay informed and current. The largest group of respondents, 37 percent, reported spending four or more hours each week searching for information; 36 percent, two to four hours each week on information searches.

Other study findings include:

  • 91 percent of executives routinely use the Internet when searching for business-related information. Respondents relied on the Internet more than any other source, including trade journals, books, newspapers, and webinars.
  • 47 percent indicate that unproductive searches and the need to sift through "too much information" are primary challenges associated with using the Internet.
  • A majority of executives spend four or more hours reading each week to stay informed and current. More time is spent reading at home or while traveling than in the office.
  • 67.5 percent of respondents said they don't read books or articles in entirety but read summaries, skim, or read specific sections.
  • 14.4 percent read seven to ten business books a year, 21.4 percent read four to six books, and 45.8 percent read one to three books. 74.9 percent of respondents said they'd like to read more, but are limited because of time.

Of the study's 202 respondents, 43 percent were over age 50 and 40 percent were between 36 and 50 in age. The vast majority, 84 percent, were male. 49 percent of respondents had C-level or vice president titles; 51 percent had director-level titles.


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